Email Marketing Tips Weekly Newsletter Issue 1

E-mail Marketing has revolutionised web marketing and in simple terms means promoting your products and services through electronic communication.

YOUR business needs to have an effective E-mail Marketing Strategy to grow not only YOUR existing customer base but also to expand YOUR client base significantly.

Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success.

E-mail Marketing offers almost all the benefits of old-fashioned direct mail but brings in far greater benefits in:

1. Inexpensive to set-up
2. The most cost-effective way to reach out to more people
3. Immediately actionable by the customer
4. Easier to target specific
5. Easily customisable to create optimal promotional and advertising platform
6. Increases customer relationship and loyalty
7. Multiplies sales through repeat custom
8. It can be automated
9. Easy forwarding and word of mouth allows for viral marketing
10. Easier to track and measure