Most of the businesses are aware of the importance of social media marketing and they know that if used effectively, it will bring enormous web traffic to their blogs or websites.
But people always say that Social Media didn't work for them, it's not worth spending time in Social media, etc. If you have social media presence, that doesn’t mean that you are using them effectively. You should have to be active on the social media space. Also there are certain things that should be avoided to have an effective presence on Social Media:
Self promoting content
Stop regularly updating your Facebook wall or posting tweets on your products alone. People only care about your product that can provide a benefit or satisfy their needs. You need to start listening what people are saying about your product and improving on that. You need to update the content regularly but it should be of value to your consumers.
Don’t forget to interact
Don't be so focused on creating contents and making your social media content better. Interact with people in different social media platforms. You can respond to people queries in your field of expertise. Be active in all Q&A forums. Engage everywhere, not just when people comment on your blog. Another great way to interact with people is to visit their blogs, follow and comment. Don’t just say, “Nice one”, “Thanks”, etc. Have an opinion about their blogs. Give help or suggestion every chance you get.
Know your visitors
It’s very important that you be aware of who’s your audience, where they are coming from, what is their need? Unless you give it some concern, your efforts will be wasted. Particularly on Facebook, you should use the Facebook insights to understand the demographics.
Providing Content with consistent value
Your messages, tweets, notes, blogs, and videos need to be regular and valuable to the customers. Beacuse, without consistent value on the content, people will quit reading them. Make sure that your post is interesting enough to the prospect or reader, so that the content will be appreciated and forwarded - not deleted or forgotten.
Promote others on social media
You need to be a good promoter on social media, a promoter of great material and good value. Promote others also - can be your distributor, affiliate or client/customer and not just yourself. If you let know about great value and content of others, you will be promoted in turn.
Choose the Right place
There are unlimited number of social networks that exist. Choose the one that works for you or where your target customers will be. You must be in a wrong network to promote your products and services, all you need is to identify that right place to hangout. Eliminate the networks that are not for your product or service and focus on limited ones so that you can pay more attention to the limited ones.
Content must be shared
Make sure that your blog is providing necessary tool to share your content. If you are lacking in that, it'd do no good. Some of the tools for sharing are facebook, twitter, digg, meme etc. Allow people to share your content in these networks.
Not to focus on sales first
You need to build relationship with people instead of targeting on sales. Have the patience to let your prospects come to you. Be generous with your knowledge and expertise, people are going to ask you questions and you have to see this as the perfect opportunity to interact with them.
Effective planning is required in marketing to succeed in social media space. So plan your marketing strategies according to your business.
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