Some years ago I was approached by my then brother-in-law to join his MLM business selling cleaning cleaning materials.  I thought, oh dear I do not want to be assimilated to the German culture! Cleaning.... not for me.  He was very successful, but still I could not see myself just joining his business.  I then narrowed down everything to how I dislike MLM business.

One day I came across an Ad. looking for distributors for cosmetic and beauty products. I thought, ghee that sounds good.  I was looking for a second line of trade and I thought, Elizabeth, that is what you can do in order to increase your income. Cosmetic and Perfumes, who does not want to look and smell nice (especially ladies wanting to enhance their beauty).  It was not until I contacted my upline did I realise that the business was based on a network marketing concept - too late I was on the hook.  Guess what it felt like - great :)

I went on acquired marketing and training skills which I needed to develop my business.  Being a trainer and a speaker it was not difficult for me to recruit more distributors and to grow my business.  So I wondered why the hell did I refuse to join my brother-in-law's business to begin with? Well the answer is very simple:

  1. The product:  It is very important that you can relate to the product.  You can testify for the product.  Yes you can refer the product as you are satisfied with it.  Network Marketing is referral business and we are continuously referring products and services.  Be it a good doctor, lawyer, your best boutique and so on.
  2. Transparency: I came across so many MLM business and oh I forgot to mention I actually did try one, but I did not really understand how the business was structured, payment scheme, be it for the profits or for the bonsus.  This must be open and understandable for everybody involved in the business.
  3. Training and support to develop:  The training program should be uptodate and also it should move with the market.  There is nothing bad like you are selling a product and the company itself is not represented in the social media network where all referral business are taking place.
  4. Finally the registration, capital layout and marketing policy must be comfortable so that people do not run into incurring debts.  I have known people who joined MLM businesses and have run into debts because they were not able to meet the business requirements.  They were being forced to purchase and hold stock of products which they could obsivously not sell at the speed required!
Now I hope I have made you curious about what business trade I am into and hopefully my inbox will now be flooded with your queries. :)

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