Digital Marketing Introduction and Information
Digital marketing
We know what is digital marketing is but do we what is actually do. It’s a technique that makes use of all
electronic devices like desktop, laptop, phones and tablets. Digital marketing needs everything which
can digitize the world. It’s completely based on internet. How beautifully you can handle internet will
decide how good you can do with digital marketing. Internet has many medium of digital marketing.
There are different segment like search engines, websites, social media, mobile apps, games pop ups,
email and analytics.
So what is the difference between normal advertising and digital advertising? Let us
solve your question. In traditional marketing you can target only to particular type audience but in
digital marketing u can target not only the local but the global audience. In traditional marketing they
can keep the hard copy of any advertise. But in digital market people can choose what kind of
advertisement they want to see. Yes traditional marketing is easy to understand but digital marketing
provides the facility to interact with your audience.
While in traditional media there is a limited
interaction between medium and crowd but that is not the case with digital marketing. Traditional
marketing is a high budget task but digital marketing is cost efficient. And person could record the
results very easily. Business can be grown easily by a proper digital marketing guide. And we can see the
real results. So now we got the difference and had a look on possible result we would get. Now let’s
introduce our self to few terminology of digital marketing.
SEO: - SEO is a process to achieve top ranks on organic research result. Search engine rankings are
achieved by following and implanting various tactics in site. Search engines ranks a website on 150+
factors.
Paid marketing:- In paid marketing we use various channels like website and search engine to promote
our services by displaying external marketing sites, ads in mobile apps, video ads in you tube,
remarketing strategies.
SMM or social media marketing:- In this type digital marketing person have to generate the visitors and
increase the brand awareness. It target to both paid and free marketing strategies in social media.
Email marketing:- to generate the business and leads using existing or new client via email.
Digital analytics:- digital analytics is about analysis of the website reports to make decision based on
data.
These are just a few services in digital marketing there are much more than this. Globe is digitizing ao
are we.
You can learn more about digital marketing by doing digital marketing course in delhi and also digital marketing course from techstack.
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