What's the difference between a lead capture page, a splash page and a squeeze page?

Jose Palomino   Consultant
A squeeze page or opt in page, is a website that has a sign up box where people will enter their information,. - A splash page is a very short sales page with a link to take the visitor to a landing page or their main website. - The landing page sends the visitor off to the main website after letting them see their sales pitch.
Sep 22nd 2012 22:01   

Paul Peeters   Internet Marketer and Coach
Well, Jose has it about right :
a splash page and a landing page are esentially both SALES PAGES, the splash pages being very condensed and optimized for TE's because all the info shows on a single screen without having to scroll. A Landing page is in fact ANY page of a website that you can choose as your sales page, depending on what you think is the best info to attract customers. Many programs however make seperate landing pages you can choose from, seperately from the web pages in their site.
And a SQUEEZE PAGE is something with a very special goal, namely to capture date (mostly name and e-mail address) from the visitors to your page. It essentially is one of the better tools to build a list. Mostly it is also kept short like a splash page, therefor many people tend to confuse the two.
Hope this was helpful :-)
Good luck.
Sep 23rd 2012 19:03   

Todd Perry  Honest ways to profit online
A splash page does not have an optin from on it. It is a mini sales page, A lead capture page and a squeeze page are the same thing, They both have an optin form on it to get visitors info like Paul said.
Sep 27th 2012 08:57   

Jim Smith  Marketing Entrepreneur
Interesting discussion. Stupid me, I kind of thought they were all the same. For many years I just drove traffic to my primary marketing site until I realized I had no clue who was visiting my site. I would post a banner ad and get 1,000 click-through's with no sales and nothing to show for it. It was then I heard about the idea of list building. Arguably one of the most valuable assets one can have: A large list of double opt-in clients and prospects that we can market to anytime we want until they unsubscribe. So then I learned to accomplish this goal of building a list and working that list I needed a set of tools. A short sales page (Capture, Squeeze, Splash?) with a form to capture at minimum name, email address and hopefully telephone number. I do not make telephone number a requirement to increase compliance. I also give away a free suite of digital products as an incentive to fill out the form and move through the process. You need hosting for that page, a contact management package to organize and manage the list and an auto-responder set to continually "drip' on your list over the next days weeks and months. This integrated system should also allow you to broadcast (send emails) to the entire list whenever you choose. So from my perspective it not so much what you call it (Capture, Squeeze or Splash) it's what it does for you. For me, they all function as I have described above. Function over what it's called.
Sep 27th 2012 09:37   

Peg Phillips   Super6Power Team / Co-Founder
Every page you create, regardless of what it is called, should always have an opt in form of some kind to capture your visitor's email address so that you have permission to communicate with them. This distinguishes you as a legitimate marketer and not a spammer.
Oct 12th 2012 22:41   

Tunde Obasemola  Affiliate Marketer
A lead capture and opt in form are the same. Both are intended to collect information from a prospective customer/client while a splash page is smaller and leads to a lead capture page or the main website.
Oct 18th 2012 09:06   

Rob Burns   Webmaster/ Admin
Thanks for all of the reply's. I recently created two splash pages, one with a click able banner to my site and one with my auto responder to see what kind of results that I would get. In one week I had over 3,000 views ( 3800 exactly ) with the banner and only 3 opt-in with the auto-responder. This tells me that more people are to click on a banner, then sign-up at your site then to give you a name and email address. Any opinions?
Nov 1st 2012 07:28