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Yelp for business

by Pure Money Making Web Developer
Yelp has become the bellwether for a location-based services app. Yelp's mobile app users are engaged through local discovery and the ability to make on-the-go reservations and appointments.
Recommended Features
  • Yelp for business
  • Location based service
  • Local mobile marketing
  • Search capabilities
  • Information about businesses
Learn more about Yelp for business»

Review on Yelp for business

Yelp has become the bellwether for a location-based services app. Yelp for business had more than 100 million monthly unique visitors as of January 2013, up from 71 million in January 2012. This has become a huge opportunity in local-mobile services and marketing. Local advertisements on mobile devices constituted 40% of Yelp's overall local ad inventory in the second quarter. That's up from 25% just two quarters ago. In the same period, Yelp's mobile user base climbed to 10.4 million.

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Search engine
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Advertising
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Online-offline community
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Yelp's product growth
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Yelp's mobile app users are engaged through local discovery and the ability to make on-the-go reservations and appointments. Some might even write reviews on their handheld devices. Yelp can harvest all that relevant user information while also pinpointing a user's whereabouts. Consumers also use the app as an integral step in the local purchase cycle. 93% of U.S. Yelp users in a recent Nielsen study said they at least occasionally make a purchase from a local business after using Yelp for business. As is the case with Google, the influx of mobile app users - and the increase in local ad inventory on mobile - have inflated Yelp's overall local ad revenue.

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Yelp Platform
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This is another enhancement made to promote local businesses. Launched last month, the service will help consumers directly make reservations or interact with the local business. The service was initially released for food delivery and pickup. Visitors to Yelp for business can now order food directly from selected restaurants for delivery or pickup. Yelp plans to increase the available categories to spas, yoga studios, salons, and dental appointments in the near future.

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About Pure Money Making Magnate II     Web Developer

4,377 connections, 46 recommendations, 10,162 honor points.
Joined APSense since, September 29th, 2010, From Kolkata, India.

Created on Dec 6th 2015 22:41. Viewed 974 times.

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