Why B2B Marketers need to use GIFs

by Ruchi Kumar business

In the present, 2018, GIF is again reining the digital marketing roost and has become our most beloved image format to express around the world.

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GIFs have been around for years now. Yet appear to be a brand-new phenomenon for general people and marketers equally. So, whats new about them?
GIFs first came into picture back in 1987 when Alexander Trevor, former chief technical officer of CompuServe, and his team created the GIF.
The GIF was simply the best and most versatile image format around, quoted Trevor in one of his interviews.
Slowly, GIFs were fashioned for easy sharing of animated images among people across their varying systems.
Back in 2015 (seems to be long time ago) New York Times reported that 23 million GIFs used to be shared in Tumblr on a daily basis.
In the present, 2018, GIF is again reining the digital marketing roost and has become our most beloved image format to express around the world. The number would be beyond imagination of how many GIFs are shared across various social media channels every day.
Lets move the focus to B2B marketing.
From past few years, the presence of GIFs in B2B has amplified drastically as brands started to use them in their social campaigns. Multinational organizations that lead the tech space such as Intel and SAP are some of the many who have actively been bringing in GIFs to take their social media marketing to the next level.
Ever wondered why?
GIFs are a wonderful way of storytelling without the excess time commitment unlike video or the limitation of a single image.
Its simply unassuming and wow. GIFs get lot of attention (and thats what anybody wants!)
While they have taken the center stage, we as social media marketers should critically evaluate their importance and exploit our options.
Here are five valid reasons why B2B marketing agency has been overtly utilizing GIFs lately and how they can add value to your social media offering too:
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