The Unselfish Marketerby Neil Heaton Entrepreneur
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Review on The Unselfish MarketerAs we well know every business needs a good marketing strategy, and that includes the realm of ecommerce as well. While it may be fairly easy for anyone to start running a business website online, the sad truth is that the vast majority of them fail miserably.
While there are many reasons that businesses fail online, it's a safe bet to say that the successful ones all have one thing in common, they've implemented well thought out and effective ecommerce marketing strategy.
The best marketing strategies are those that are incorporated into the initial planning stages of the business. In other words, consider what your marketing strategy might be while you are figuring out what to sell, selecting a domain name, designing your site, and so on.
Marketing is much more than advertising; marketing permeates every aspect of your business and paints a picture of your company and your offer in the minds of your prospects. Don't make the mistake of marketing only after everything else is up and running.
You need to have a firm idea of who your target market is before you can start marketing to them. Who is your product for? How old are they? What is their education level, their income? What are their hobbies and interests? What do they identify with? What problems do they have? And the list goes on. The more detailed your image of the ideal customer, the easier your marketing will be.
The next step in a good ecommerce marketing strategy is to determine where your customers are most likely to see your message and be receptive to it. You could just plaster a link to your site anywhere and everywhere that will allow you to do so, but if your target audience doesn't go there, or if they perceive your ads as intrusive, then they won't be inclined to follow those links back to your site.
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Created on Nov 8th 2012 02:50. Viewed 350 times.
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