#The power of social networks!

by Brahim A. APSense Adviser for Social Media!

Review on #The power of social networks!

The power of social networks for your new business

Social networks have become one of the best ways to promote a business. We are evolving in the social media era, a reality in which platforms like Instagram and Facebook can have a significant impact on all sectors such as food tourism for example. In other words, social networks are good tools that facilitate the implementation of digital marketing strategies ...
WHY ARE SOCIAL NETWORKS IMPORTANT FOR A NEW BUSINESS?
Social networks have more than 3 billion active users worldwide, with Facebook being the most popular platform. Regardless of size, number of employees or financial means, all companies should take advantage of the most popular social networks to achieve the objectives of their activities.

Social networks are tools that change the way businesses interact with their current and potential customers. They facilitate the relationship between the company and the public and are mainly used to share ideas, promote a product / service and interact with Internet users.
In the current situation, it is possible for small businesses to survive without being present on the social networks: everything will depend on the market concerned, the profile of the customers and the orientation of the distribution. However, for a new company orienting itself towards an actualized or global audience, to do without social networks is more complicated if it wishes to succeed.
Entrepreneurs have a responsibility to provide good service to customers and to know their needs. With social networks, this is much simpler and these platforms represent a good element of differentiation vis--vis competition.
Over time, all companies are realizing the usefulness of social networks for a more direct connection with the public. But it becomes more complicated when trying to find the right balance between strategic presence on the networks and unnecessary continued presence. In addition, it is important to know how to use each of the platforms and features correctly: Facebook ads, sponsored content ...
BENEFITS OF SOCIAL NETWORKS FOR YOUR NEW BUSINESS
HELP IN SEARCHING FOR POTENTIAL CLIENTS
Social networks are a fast, easy and cost-effective way to use word-of-mouth for your business. It is an online customer service that identifies potential customers.
A TOOL TO SELL MORE EASILY
These are great sales tools for your business. Whether in a BtoC or BtoB framework, you will have a direct channel of communication with your audience.
SIMPLE AND FAST ADVERTISING
Exchange platforms like Facebook or Twitter are very good tools to promote a business. According to one study, more than 71% of consumers are more likely to recommend a brand if they have already had a positive social media experience on the product.
A STRATEGIC WATCH TOOL
As a new company, you will need to know what's new and what your competitors are doing. Social networks will help you with the feedback from the Internet.
BETTER VISIBILITY IN ADDITION TO YOUR WEB PAGE OR BLOG
By being present on social networks, you ensure a dynamic corporate image with modern channels of contact available to consumers.
CONNECTION AND COMMITMENT TOOLS
Social networks can convey your image and increase the engagement rate of your audience.
REDUCED COSTS
Compared to traditional advertising channels such as television advertising, radio ... social networks are more reliable and more economical.
REAL-TIME PROFITABILITY ANALYSIS
Knowing the performance of advertising actions is fundamental to improving and optimizing investments. Unlike offline advertising, social media advertising provides immediate results on ad campaigns with different types of reports for constant improvement.

HOW TO GET PROFIT FROM SOCIAL NETWORKS?
Many customers send messages or posts to corporate Facebook or Twitter pages. This new trend is an opportunity for customers to give their opinion and for companies to obtain as much information as possible about their target.
The youngest buyers, the "Generation Y", attach great importance to companies on social networks, especially those with a regular publication rate, a criterion considered as a guarantee of credibility.
If your online communication channels are rancid and not updated, a lot of the netizens will see this as a sign

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Created on Nov 23rd 2019 05:07. Viewed 2,092 times.

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