#How will be The digital marketing in 2020?

by Brahim A. APSense Adviser for Social Media!

Digital technologies keep evolving over time. Following this trend, digital marketing experienced a strong boom during the 2010s, and changes and mutations should continue to take place in this area i

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#How will be The digital marketing in 2020?
#Digital technologies keep evolving over time.
#The evolution of marketing influence
#Incentive video content to train more people
#Taking emotions into account

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How will be The digital marketing in 2020?

Digital technologies keep evolving over time. Following this trend, digital marketing experienced a strong boom during the 2010s, and changes and mutations should continue to take place in this area in the coming years. But what will digital marketing look like in 2020?
The evolution of marketing influence
Marketing influence is an approach used by companies as part of their online marketing plan. In 2020, marketing influence will be essential for companies wishing to push their digitalization in order to increase their turnover.
Instagram is one of the social networks whose popularity is constantly increasing with more than a billion active users to date. In the future, the use of influence will therefore be even more relevant on this platform and Instagram-influencers much more contacted. They will operate even more for brands, by raising awareness in their different communities about them. The weight of Instagram should continue to increase in the future, to the point of becoming a must in the media where brands will have to be present if they want to be certain, to be visible.
The Snapchat social network will also not be outdone, thanks to its regular features and innovations. It will be even more frequented by influencers to promote brands. Storytelling will be increasingly used as a means of marketing influence. Internet users will come into contact with captivating stories, skillfully orchestrated by marketing teams.
More than ever, the role of influencers will therefore be at the heart of the 2020 marketing plan.
Incentive video content to train more people
With the increasing use of new mobile applications like Snapchat or Tik Tok, internet users will be called upon to consume more and more short-term visual content. Advertisers in 2020 will use these digital networks to capture the attention of potential customers. By moving from the production of "long duration videos" to "Snackable content", a mutation will then take place in audiovisual creation within the framework of digital marketing. In order to gain ground, advertisers will then have to adapt by favoring relatively short videos.
Taking emotions into account
According to Ali Alaoui Mdaghri , in 2020, companies will pay more attention to the emotions of their various employees and consumers. To improve relationships through communication, they should find all the keys that will help them decipher their behaviors.
This idea comes from the fact that our behaviors and our ways of communicating are influenced by our emotional states and this in a significant way. Whatever the nature of our behavior (conscious or unconscious), emotions play a big role. And several studies in biology, psychology, emotional intelligence, individual and collective psychology, also attest to this.
Voice marketing will take over
In 2020, a considerable number of Internet users will use a voice assistant. Today, thanks to an agreement signed between the three musketeers in the voice assistant market, Apple, Google and Amazon, all connected gadgets in the house can communicate with each other. In the future, voice applications will be created to facilitate searches, as is already the case with the SNCF with its application which makes it easier to book train tickets.
The future should hold many surprises for us in the field of digital marketing. In 2020, there will be many changes and evolutions that will be as beneficial to advertisers as to potential customers made up by Internet users.

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