#How to recognize a B2B influencer ON APSENSE?by APSense Adviser for Social Media!
B2C or B2B, influencers play an undeniable role in promoting your products and services. But their qualities, communities and motivations are different. The first owes its influence to the size and co Recommended Features
- 1. Added value for your community
- 2. Expertise in a specific area
- 3. An ability to generate conversations
- 4. Production of interactive content
- 5. Strong communication on B2B media
Review on #How to recognize a B2B influencer ON APSENSE?How to recognize a B2B influencer?
B2C or B2B, influencers play an undeniable role in promoting your products and services. But their qualities, communities and motivations are different. The first owes its influence to the size and commitment of its community on APSENSE & social networks.
The B2B influencer is more widely recognized as an opinion leader in his field . Its role is to provide an expert point of view on your value proposition. To achieve this mission, he must produce content that calls for cognitive precepts, while the B2C influencer is more in an affective role.
So how do you identify the perfect B2B influencer to boost your business awareness? Thanks to these 5 qualities!
1. Added value for your community
First thing, the B2B influencer will not harass your APSENSE , Linkedin or Twitter private messaging for a partnership proposal. It is up to companies to take the first step towards these bloggers, not the opposite.
Do not count on him to extol the merit of your services, or even to sell them. B2B influencers only share sponsored content that matches their message or can bring real value to their community . Besides, "influence" is not considered a source of income, so they carefully select their partners.
2. Expertise in a specific area
In B2B influencer marketing, we speak of "Key Opinion Leaders". This means that influencers are known for their expertise in a given area . They practice a profession related to this field and have solid professional experience.
Journalists, bloggers, consultants, business executives, analysts or even renowned institutions, there is no typical profile for the business
3. An ability to generate conversations
B2B influencers provide informed advice that aims to provoke meaningful conversations among decision makers and generate word of mouth.
To this end, each intervention, on APSENSE & social networks or in the newspapers, elicits commitment and reactions within their community. The reason ? They constitute a credible source of information and benefit from a committed network , always in search of debate and exchange.
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4. Production of interactive content
White papers, blog posts, podcasts, videos, case studies or editorials in the trade press, B2B influencers owe their fame to the quality of the content they produce.
Even though they can curate, they are distinguished by webinars, training sessions and coaching sessions, which enhance their expertise. These influencers like to share their knowledge through interactive formats . On social networks, their publications, comments or reactions in discussion groups constitute references.
These qualitative contents translate their personality, vision, knowledge and above all, years of experience.
5. Strong communication on B2B media
Forget Instagram, B2B influencers are mainly present on APSENSE, Linkedin , Twitter or Medium . But they are not content with social networks, they also have a blog where they publish their opinions, advice and market analyzes. Sometimes it's their own blog. In other cases, they speak on that of their company.
As for Facebook, if the platform is often assimilated to B2C, you will find discussion groups reserved for experts in a field. Many professionals even have a page where they share their daily life, their advice and their future training.
Passionate, professional and expert, the B2B influencer is an ally for the image of your company. Find your potential partners by targeting professional social networks, the best referenced blogs and the top rankings offered by APSENSE & Linkedin.
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Created on Feb 1st 2020 07:40. Viewed 944 times.
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