Digital Transformation in Retail

by Your RetailCoach YourRetailCoach

Digital Transformation in Retail Industry

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Digital Transformation in Retail Industry
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Review on Digital Transformation in Retail

Digital transformation is when businesses choose to adopt digital ways of existing and operating as distinguished from anything else.

It could be in the form of computers, laptops, smartphones, printers, scanners, emails, servers, cloud, internet, ERP, digital marketing, analytics, biometric system, auto-replenishment systems, AR/VR, mobile app, website, etc. Thus, the scope of digitizing a business or adopting digital transformation is wide and can range from being simple to complex.

Digital transformation in the retail industry has enabled businesses to revamp their business models, operations, meet the changing customer behaviour and expectations, and stay competitive.

Digital technologies have played a big role in transforming the retail industry and especially by creating its alternative face - eCommerce. That does not mean digital transformation is only meant to cover the journey from retail to eCommerce. Companies like Ikea, Amazon (Amazon Go), and Zara to name a few have transformed the face of conventional retail with retail digital transformation.

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