Digital Asset Management System

by Amit Kumar Digital Marketing Analyst

Digital asset management (DAM) is a content management system (CMS) that centrally stores and manages all digital files produced by an enterprise.

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Review on Digital Asset Management System

Digital asset management (DAM) is a content management system (CMS) that centrally stores and manages all digital files produced by an enterprise. It allows an organization to control and centralize the management of digital content or data that is accessed or shared by staff members or other users. Digital asset management system is a system used to store files in a digital format. However, it is much more than just a well-organized digital filing system. A well-integratedand well-usedDAM tool is a dynamic storage and delivery system that can be either hosted on site, or in the cloud.

Although a relatively new concept, understanding of digital asset management is improving across marketing departments and organizations. DAM software was born out of a need for organizations to be able to store their digital assets in a safe and organized environment, and as this need grows, digital asset management knowledge will improve.

Quality digital asset management system will enable users to access the digital assets they need as fast as possible. This could be by downloading the asset, viewing the asset or embedding the asset on an external site. Having an active content delivery network (CDN) will ensure that the asset is loaded to the external source as quickly as possible.

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