Cross-Platform Advertising

by Silverpush Technologies CONTEXTUAL TARGETING & VIDEO ADVERTISEMENTS

Cross-Platform advertising involves advertising across different platforms such as TV, print, social media, etc. A very effective way of doing cross-platform advertising is to sync TV and digital ads.

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Review on Cross-Platform Advertising

Cross-platform advertising helps marketers reach people on both first and second screens, it boosts brand awareness and memorability, which in turn drive conversions and sales. It involves syncing ads on television and mobile device in real-time so that the same or related ads appear on a consumers TV and smartphone simultaneously. This increases the reach of the sync advertising campaign significantly.

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