Create Apsense Pageby Ibrahim Muhawesh Make Money From Everything Online
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Review on Create Apsense PageBest practices
Here are some key tips for successful campaigns:
Organize your campaign by theme
In each campaign, create separate ad groups for each of your products, brands, or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match the specific theme. By doing this, your ads can highlight exactly what a customer is searching for.
Choose your keywords carefully
Use specific keywords that directly relate to the theme of your ad group and landing page. Keywords that are too broad can lower your performance by generating many ad impressions but few clicks. One-word keywords are likely to be too generic, so try using two- or three-word phrases. Use the Keyword Tool to generate keyword ideas.
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Created on Sep 7th 2011 15:31. Viewed 825 times.