Careem Forays Into Food Delivery

by Forbes Middle East Forbes Middle East - Business News

Ride-hailing app Careem will now start testing food delivery services in the U.A.E. after the acquisition of online restaurant reserving and food delivery platform RoundMenu for an undisclosed amount.

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The investment signifies Careems ambitions to diversify within a competitive market. The startup, which is Ubers rival in the region, has so far picked up Saudi Arabia-based food delivery service Enwani and Moroccos taxi-booking service Taxi. Recently it launched Box, a delivery service that allows users to have items such as keys and documents delivered at a certain location. The service is similar to what companies such as Fetchr and Aramex offer.