Building

by Edson Ferreira Marketing Consultor

Whether youre looking for a new job, growth strong networking skills are crucial for success. Its awkward. Get over it. Make your intentions clear. Make your time count. Do the grunt work.

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Whether youre looking for a new job, growth opportunities within your current organization, connections to investors, or warm sales leads, strong networking skills are crucial for success. You dont need to have a killer network to begin with; you just have to start with who you know and keep building from there. Its not easy at first, but here are a few steps Ive found make for a smoother process:

Its awkward. Get over it. Ive heard many friends say, Im not a networker, so its awkward for me to reach out to someone for a favor, if we havent been in touch recently. The bottom line is people like to help more than you realize. I personally enjoy connecting people, and theres no better feeling than knowing that you helped make something happen with a simple introduction.

Make your intentions clear. If you are reaching out to someone you have not connected with in a long time, the worst thing you can do is to say that you were thinking of her recently and then pretend that the request for a favor is a mere coincidence. Make it clear why you are reaching out and how much time you think youll need from her. Even if it feels disingenuous at first, this will ultimately help nurture the relationship. She will appreciate you being forthcoming.

Make your time count. Even if you only plan to connect for 15 minutes, you need to come prepared. Do as much research as you can on whom youd like to be connected with, even if its as broad as industry type or title or as granular as a specific person. The last thing you want is to put the onus on your connection to rack her brain for the right person. The narrower the framework, the better.
Do the grunt work. Once someone is willing to help and youve narrowed your framework, make it as easy as you can for her to make the introduction. Give her all the material she needs so she can do a simple copy-paste into an email, if she needs to. The introduction will likely happen sooner when you provide necessary information..

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