AWeber Autoresponders

by Mike McCoy Blogger With A Little Attraction Marketing

Review on AWeber Autoresponders

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. Theyre not your end goal.

Your goal is to make sales. Its the revenue from customer purchases that keeps you afloat. So a broadcasts true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.


STEP 1:
Set Up Sales Tracking
First, youll need to make sure youre tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If youve already set this up, skip to step 2. If you havent yet, head over to our Knowledge Base and follow these steps.

Once youre ready, its time for

STEP 2:
Tweak Your Promotional Broadcast
Start with your original broadcast design. The goal is to see if a different version will sell more, so youll need to create that other version.

To get started, take a look at:

Your call to action.
Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
Your text-to-image ratio.
Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
Your preheader.
Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
Your format.
Are you using the best layout for your content? Or should you try one of these options instead?
Your images and copy.
Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?
STEP 3:
Split Test For the Winning Design
To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so youll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how theyre doing.)

Related to AWeber Autoresponders

AWeber Email Autoresponder Review Aweber, aweber review, aweber reviews, email autoresponder, email autoresponder reviews, autoresponder, email marketing, autoresponder reviews www.bestautoresponderreviews.com gives you a complete review of AWeber, GetReponse, and Traffic Wave, 3 of the top autoresponders on the market. Use autoresponders to run your email marketing campaign

Created on Apr 18th 2011 23:04. Viewed 231 times.

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