APSense E-reputation, a very profitable marketby Brahim A. APSense Adviser for Social Media!
Web 2.0 and especially social networks are scary for companies who fear not to control their image on which they capitalize their market value. Since 2010, e-reputation management offers launched by i Recommended Features
- APSENSE E-reputation is a market because e-reputation is becoming a strategic intangible asset
- The World Market for online reputation grew nearly 15% between 2008 and 2013
- APSense e-reputation mean simply learning from your mistakes, making your choices and being humble and common sense?
- APSense web access, as Business Social Network, is increasingly done from social networks
- In 2013, businesses take a new course
Review on APSense E-reputation, a very profitable marketAPSense E-reputation, a very profitable market
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Web 2.0 and especially social networks are scary for companies who fear not to control their image on which they capitalize their market value. Since 2010, e-reputation management offers launched by insurers have revealed this fear that affects professionals but also more and more individuals.
APSENSE E-reputation is a market because e-reputation is becoming a strategic intangible asset for the company as the concept of "brand". In order to measure their e-reputation, many self e-business particular and companies rely on increasingly specialized communication companies that use high-performance software with powerful algorithms capable of storing and sorting out a horrendous amount of information. In APSense, the e-reputation market is made up of communication companies, professionals of differznt sectors of medicine and para-medecine press relations agencies, desing agencies, advirtisers , affiliate members , traders, cryptocurrencies trading, software publishers, web seo referencers and insurers.
The World Market for online reputation grew nearly 15% between 2008 and 2013
(source: journal du Net- Dossier who are the actors of e-reputation 5/03/2010)
This figure has increased with the arrival of insurers and banks in this market. The year 2014 should mark even more a break between companies and institutions that manage their e-reputation and those that do not.
Does not managing your APSense e-reputation mean simply learning from your mistakes, making your choices and being humble and common sense? After all, even if you are present on the web and highlight your brands, your symbols, your products and services, you have no power over Internet users who, through networks, blogs, comments, tweets, posts say what they want to say.
Today, APSense web access, as Business Social Network, is increasingly done from social networks and the trend will only grow. Internet has changed social relationships and networks provide Internet users the power to incense or defeat a brand or a company. This goes beyond economic issues because in the 21st century, the value of a company may exceed that of a state in the global financial market, e-reputation has become in this sense a subject of concern.
In 2013, businesses take a new course
After having filtered, decrypted, consulted, watched the daily comments of Internet users, today they "clean". They use specialized agencies called "Cleaners of the Net" that offer a digital identity shaped to the extent that they impact the digital traces made on the web by flooding searches with articles, comments, sites, images, videos for companies and sometimes at the expense of ethics. The tourism market has paid the price with fake opinions posted on the web.
The APSense e-reputation among companies and in particular with the social network industrialists will not pass not only by a control of its global image but by its social image, the image of its leaders, its employees and its governance with the problems of ethics that implies. The consumer / member now in APSense has cards in hand to exert pressure on the the other social network companies.He has choices, he imposes himself by hachtags and technics of advertising.
In parallel, the management of APSense e-reputation is developing considerably with the growing notion of data analysis, the "big data". Web 2.0 represents an incredible conversational activity and the need for constant watch is growing. The economic and strategic benefits challenge experts who hope to both control these information flows and can even predict the future by creating calculation methods to detect repetitions, scenarios and so can be guarded against future crises economic.
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Created on Mar 12th 2019 10:29. Viewed 2,810 times.