Official: Mini previews 2012 Life Ball Roadster
Mini has been involved with Life Ball, one of Europe's largest charity events, since the brand first bowed in 2001. This year, the automaker turned a brand-new Mini Roadster over to Franca Sozzani, chief editor of Italian Vogue, for a complete makeover. Sozzani dipped the convertible two door in matte Deepest Purple paint with contrasting rally stripes and added steel accents on the side mirrors and wheels to help set the machine apart from the standard model. The charity car also sports a unique floral design on the roof. Mini will auction off the special Roadster at the Hall of Ceremonies at Vienna's Hofburg palace.
Life Ball highlights the fight against AIDS. The celebrity-studded event features live music and a fashion show, and Mini says that sales of its past Life Ball models have raised over $654,000 for AIDS research. Scroll past the break for the full press release.Permalink | Email this | Comments
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