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TrafficLeads2Income. Yes, the name does sort of gives it away; but there is more of a story to tell here.
How about a program that allows you to create your own customizable marketing system? One that allows you to make a lead capture page, edit that page, and actually hook it up with some of the most popular autoresponders on the market today. How about a customizable downline builder that allows you to choose which programs you want your downline to join under you. Perhaps a system that allows you to add your own favorites; allowing you to customize it for your backend business.
Essentially, what you have here is the ability to generate leads for your primary business by building your own list. They in turn not only join your business, but TrafficLeads2Income as well.