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The early Spanish explorer, Ponce de Leon, led the first European
expedition to what is now Florida in the hopes of finding the Fountain
of Youth. The quest for this legendary paradise of youthful energy,
health and beauty continues to fascinate the human spirit today. And
Florida, as the home of Jeunesse, is once again in the forefront of this
exploration for youth-enhancing solutions. This mystical fountain of
youth is a symbol of the desire to remain young. Jeunesse was founded to
provide a comprehensive anti-aging product offering of youthful
innovations, comprised of both nutritional and skin care products.
Even the name Jeunesse evokes a powerful symbolism of this
anti-aging mission since the meaning of this corporate name is youth.
The timing of the market demand for this product category has never been
better. In fact, the term marketing trend cannot even be used any
longer to describe this consumer driven market. The expansion of an
aging population in tandem with a parallel explosion in the anti-aging
industry has created one of the most significant social and economic
megatrends in the world today. This market demand will never diminish.
The practical meaning of this massive consumer driven marketing force is
a huge business opportunity for the Jeunesse team. Megatrend means
mega-business. Plain, simple and powerful!