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Way back in 2003 I wrote the first ebook on the topic of testing and tracking and since then I have probably tested more than anyone else online.
Keeping track of your online efforts is critically important. There's no point in continuing to invest in an advertising medium that doesn't pay for itself.
The Japanese call it Kaizen, it's more popularly known an continuous process improvement and it's just as important online as it is offline.
If you aren't testing and tracking you are probably throwing a lot of your hard won profits down the drain!
Keeping track of your online efforts is critically important. There's no point in continuing to invest in an advertising medium that doesn't pay for itself.
The Japanese call it Kaizen, it's more popularly known an continuous process improvement and it's just as important online as it is offline.
If you aren't testing and tracking you are probably throwing a lot of your hard won profits down the drain!
