Your Website Deserves A Beautiful Theme

Ever landed on a website and felt awestruck by its beautiful presentation, design and style?

If yes, then congratulations you have been touched by the magic of a wonderful theme template.

What is a website theme template?

Of everything it certainly isn't rocket science! A website template is a set of premade webpage(s) that can be customised to suit your site’s requirements. You are free to add, pictures, videos and slideshows to make it more interactive and creative, however, it does depend on all that your chosen template permits you to do.

The good news is you can find a lot of beautiful free themes these days which are ready to use from stores like Themejungle for free and you also get a wide variety of themes to choose from. Although there are no specific types, these themes can be responsive, adaptive, mobile optimised and suitable for various mediums.

The importance of visuals

No matter how cliche it sounds, first impression is certainly the most important impression, Your visuals will create your brand’s image and have the capability of leaving a lasting impact on the visitor’s mind. It is very important to have a striking design as they have the capability to evoke emotions that you want your customers to experience.

When it comes to a website, a lot of visual elements are at play, images, infographics, word content, narration style, appealing icons for navigation, etc. And the website theme is the base of it all.

What role does the theme play?

The most vital role! Your website’s theme is the personality of your site. The presentation, the style, colour combination, display almost everything will create an impression in the visitor’s mind. A bad design will drive away your customer giving off the impression of a poor brand and if the content is not readable or attention-grabbing along with the background, the viewers will lose interest. Too many pop-ups are also another reason for lesser traffic on the website. And if the theme design is not responsive, you will end up losing a large chunk of customers who are majorly accessing the internet through mobiles and other palmtops.

A template’s structure

Aesthetics of a theme template are very important. Different kinds of templates are available in the market. You can go for a classic design if you are building a business website or rich full-width designs if the theme is for a lifestyle store. There are three key elements while choosing a template design, based on these you can decide on the perfect theme for your website.

1. Core content design

2. Homepage header design

3. Menu bar design

a) Core content design

You can either go for a full-width design or boxed width design.

A full width design spreads from far left to the extreme right side of the display. Giving the website a non-restricted structure. This is more contemporary and preferred designs hese days. The image below of A2Z Accessories theme from Themejungle store is the perfect example of ‘full Width’ theme, perfect for lifestyle-based stores.

A boxed width design is specifically suitable for a limited website, which is traditional and business oriented. The super grocery store on Themejungle is an example of the boxed width design.

b) Home Page header design

The header of your page is a very important section, it usually consists of your logo, the core navigation and the page title. The header can always be placed on static images, but these days a lot of websites are making generous use of slideshows and videos with content to make the user experience more lively and interactive. If you are using video files make sure you don’t use heavier files, as that would lead to slow loading of your website. Take a look at this sample below of a video infused website header.

c) Menu bar design

When it comes to defining the menu bar you should use clean and simple designs. There are various kinds of patterns that you can follow such as Fixed position menu bar, top horizontal, side vertical or bottom horizontal. Your decision depends on the choice of your website theme. There are various designs available and the one best suiting your website should be your choice. Just remember one thing, simpler the navigation, better will be the experience.

How to choose a theme for your website?

Choosing the perfect theme could be a daunting task if you are new to website creation, however, keeping the below mentioned points in mind while creating your website will help you sail through the exercise:

# The theme that you select should be a mobile responsive theme as 70 % of internet users surf the internet through their handheld devices. A poor non-responsive theme will drive your customers away no matter how great your service/product is. (You may find the best responsive themes @ Themejungle)

# You should choose a theme that loads quickly, longer the waiting time period, more will be the  chances of losing a customer.

# It is always a good idea to use a tried and tested theme, the chances of it crashing down after any upgrade are very unlikely.

# The theme should offer you easy customisation facility.

# The colour scheme of the theme should be in sync with your brand logo.

# Although any theme is a good theme but the one that suits your need may not be the one that looks the best. Check your competitor’s website, understand their presentation and you can pick a point or two in reference to your theme selection.

Free Themes V/S Customisation

The big debate has always been about whether to choose a free theme as there are thousands of free themes available in the market. Themejungle itself has 100+ themes that can get you live in less than 24 hours! But if your brand is a unique one and a ready template does not suit your style you can any day go for customised websites by platforms like BuildaBazaar. BuildaBazaar has a team of experts that can create a modern state of the art website for you in the shortest of time span.

Now with all that knowledge, go on and choose the best theme for your website. But before you start building your website list down all the features you would like to be added and then proceed to chose the design best suitable to your requirements. Do make sure that the design you choose is clean , minimalistic, classic yet offers modern touch and feel.

And do not forget to ensure that your website is SEO optimised.

If you found this write-up interesting, please share your comments below, it will be a pleasure to hear you out.