Your Customers Want to Pay Through Alternative Payment Methods

by MC P. Marketing

What's the most popular way to pay when you shop for food at a grocery store? Cards and cash. And what about clothes online, aside from cash or credit cards? There are now other alternatives - Alternative Payment Methods or APMs for short!

APM’s Explained

Finance can be a complicated field, especially with all the different types and schemes that are out there. But one thing's for sure: it wouldn't hurt to know your way around some more unusual payment methods like e-wallets or mobile payments! There always seems to me someone coming up with something new on this front, keeping updated is essential.

With alternative payment methods, you can choose how customers want to pay. This means that as an online merchant it's important for you to offer a broad range of options at checkout and be different from other merchants who only provide traditional forms of payment like cash, credit cards and debit cards. Incorporate APM’s into your system so people have more choices when making purchases.

The Way Customers Are Paying

When it comes to payment methods, there are many options for each region and country. Customers who live in Europe can choose from APM’s like Belgium's Bancontact card or the French's Carte Bancaire. Klarna & Giropay are also popular among German consumers.

The number of people paying with their smartphones is on the rise. This way of payment is not only popular among younger generations but rather everyone. For safety reasons related to the coronavirus crisis, contactless payments have become the norm.

APMs & Your Business’s Payment System

When it comes to the survival of your business, you can't afford not to offer Alternative Payment Methods. Be they online or in-store payments with physical products - allowing customers to pay through APM's is key!

Integrating APM’s into your payments system couldn't be easier. All you need is one simple agreement with Macropay and they can take care of everything else! Learn more about them here.