World’s 7 Most Reputed Brand Logos Have Something To Teach

by Rosie Phillips Manager

Put a little bit common sense, for the good reason, and you would agree that the more bucks you spend, the better logo you get. Our planet is filled with millions of iconic logo designs, thanks to the big shots they belong to. You would be surprised to know that some of the very successful brands have logos that aren’t impressive. The recipe of involving the right designers and the right creativity is helping them make noise in the bank account.

Let’s steal some alert minutes and take a look at the logos of world’s seven richest companies. Why this matters? To think wisely when looking for logo design services for your very own business.

1. APPLE

Blessing humanity with iPad, iPhone, MacBook, and other technological pieces, Apple is definitely the most recognizable brand this universe has. Launched in the mid-70’s, the original logo was a bit strange and featured Issac Newton sitting next to a tree. The very iconic apple imagery came into the picture in 1976.

No doubt, minor changes in color and finish have been there, the logo is intact since past 30 plus years. See the logo and your mind will jump around several stylish products that are sitting in the company’s kitty.

2. BERKSHIRE HATHAWAY

Billionaire Waren Buffett’s conglomerate holding company, Berkshire Hathaway’s subsidiaries are - Dairy Queen, Kraft Heinz, GEICO, Brooks Running and more. The company’s incredibly simple logo works wonders for them. Being a conglomerate holding company, the idea was not grabbing eyeballs and saving it for the subsidiary companies. While the subsidiaries shout for look, Berkshire Hathaway’s nondescript simple logo portrays sense.

Merging some real weight with serifs makes them appeal robust and staunch, something a holding company must have.

3. AMAZON

Amazon Prime has literally brought the world under its customers’ feet. Whatever be the weather or other factor, order reaches customer’s house with maximum 48 hours.

Apart from excelling in customer service, the company has done a wonderful job in their logo too. Arrow that goes from A to Z, speaks volume that just like it, the brand directs products from their warehouses to customer’s door. Moreover, it signifies a happy face as well. Now that’s some genius trick.

4. FACEBOOK

Launched by Mark Zuckerberg’s dorm room, Facebook doesn’t need any introduction. Popular as the most successful social media channel, it’s logo works for it like anything. Why? Because it is easily recognizable. Though the logo underwent a redesign in 2015, its elements were kept same and only tiny stylistic changes were done to keep the brand intact.

5. JOHNSON & JOHNSON

World leader in pharmaceuticals, customer packaged good and medical devices, the company’s logo was based on the signature of James Wood Johnson who is among the original founders of the brand. Despite keeping the logo consistent for 100 years, the company enjoys appreciable brand recognition in the market and among the audience.

6. JPMORGAN CHASE

Counted among the largest financial institutions, JPMorgan Chase has about 2.35 trillion dollars and world’s most reputed bank. Company with authority, it has nailed its logo phenomenally. The print is simple yet bold along with minimum graphics, which makes the name stand as strong and authoritative.

7. GENERAL ELECTRIC

Born in 1892, the company hasn’t experimented much with its 19^th-century logo. Best part? It doesn’t need, as its curly script and prongs that circle initials of ‘GE’ are effective, sleek and pretty simple. The design is sort of ornamental and has a washing machine in the spin cycle like feel, which is without a doubt company’s most renowned product lines.

So, how do you find the concept and theme of these logos? A mix of strange and thoughtful? May be incorporating this weird combo together work out for your business too. Get in touch with professional designers and let them rule out what’s best. Until then, Good Luck and yes, stay positive, keep your hopes high.

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