Why you should consider online house selling websites over the traditional way of selling?

by James Gordan SEO

The traditional way of selling has been followed even by the most property portals prevalent in India. This mode of selling involves giving people an insight into dreams! The traditional sales process involves wooing a customer by showing him/her the product that is a dream-come-true. Take any advertisement (print or otherwise) for example. The advertisers in all the cases show the positives of a product and how it would transform a buyer’s life. Everything is presented as reliable, beautiful and robust. However the buyer only comes to know about the actual features of the product or service after the sale.

 

The same is the case with selling property in India. Housing.com emerged as a solution to ambiguous and misleading sales process adopted by property portals available two-three years ago. The founders of the portal tried to search for properties online but could not find any one reliable enough to consider purchase/rental.

 

Even today, when one seeks property related information on the portals in India, there is nothing available to help end users make a decision to buy sell property. The information almost invariably is either too rosy or too ambiguous or both.

 

What Sets Housing.com apart?

 

The idea to create housing.com came to the minds of its founders when they could not find any reliable property online. Everywhere, the traditional method of sales was involved where a product was pushed in the market and the end users did not have ample information to make the purchase decision.

 

The founders of the property therefore decided that they would create a portal that would provide verified and comprehensive information to the end users when they would use it to buy sell property. To meet this end, the makers of housing.com did not resort to traditional marketing approach. They banked on data analytics, technology and mathematics to solve the issues of the end users.

 

For example it was realized (after analyzing a considerable amount of data) that the end users do not merely look into a property when deciding on the purchase. They also like to learn about the locality and the available amenities in the area. Therefore, to enable the end users search for properties better, housing.com introduced a map based search result. The property could be seen in the map of the locality and this bird’s eye view turned out to be the second best thing to actually visiting it.

 

The makers went a step further and had their representatives visit every single property to verify it. These agents do not merely interview the property owner regarding his/her demands but also take photographs which are then uploaded on the portal.

 

The use of Data Analytics and Mathematics

 

In addition to verification, the portal has used data analytics constantly to identify service gaps and demand trends. There are helpful scores like Lifestyle Index and features like property evaluation which are completely based on mathematical formula. These features provide additional information which is free from human inclinations.

 

The whole operations and services of housing.com are analyzed mathematically and innovations hence are abundant. Technology and operations of the portal are driven in accordance with the needs of end users.

 

 

In conclusion

Housing.com creates a pull demand in the property market. The portal uses analytics to assess consumer demands and provide its services accordingly. As a result, it is an aberration from the traditional form of sales. 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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