Why You Need Mobile Friendly Website Design for Your Business

by Shubham Yadav Digital Marketing Expert

Mobile friendly website design has become a necessity in the present scenario. The major reason is increased usage of mobile devices for internet browsing in the past few years. As a matter of the fact, in the nations like the US, the website traffic comes from mobile is more than it comes from the desktop. Moreover, Google has also announced the mobile-friendliness as a ranking factor. In this post, you will know what a mobile-friendly website means; why it is necessary to have a mobile-friendly website; what the requirements of a mobile-friendly website are; and finally a few simple tips for mobile-friendly website design.

The mobile-friendly website design has become a necessity today when we have reached the new internet age, which is the era of mobile internet. According to Mary Meeker’s 2018 Internet Trends Report, the time that is spent on mobile engaging with digital media has now reached 3.3 hours a day for the average consumer.

Due to the change in the online behavior of the consumer, there is also a need to shift your digital marketing strategy also to be focused upon. Now, you are also required to optimize your marketing campaigns as well as assets for mobile consumption. This is why you need to give priority to the mobile-friendly website design in the present scenario.

What Is the Meaning of Mobile Friendly Website?

A mobile-friendly website refers to a website, which looks as well as functions greatly on any smartphone or a tablet. Around 91% of mobile users say that it is important to access the content. It simply means that they can leave the website if they don’t find the website mobile friendly or they do not get what they desire. So, it is required to code and size for easy interaction on mobile devices, and this is the reason why mobile-friendly website design is necessary.

A mobile-friendly website should:

Be easy to read the text without squinting.
Have a pleasing look in the way the user experience should be enjoyable.
Be easy to navigate, i.e., buttons and links should be large enough to be tapped with a finger

These are a few aspects a mobile-friendly website must have. Let’s have a look in detail how a mobile-friendly website should look and how to manage the text formatting:

#Looks and Text Formatting of a Mobile-Friendly Website

Readable Fonts

In a mobile-friendly website, there should be the fonts, which are easy for the mobile users to read. But, there are the situations when you may need something stylish in the fonts, especially when you have a logo in which a particular typeface is added.

The easiest to read fonts in this regard is the Sans Serif fonts with a clean line. Besides, you should go for the good size of your fonts. Users generally do not want to read the tiny text.

Proper Text Formatting

The blocks of texts should be short, and they should be broken up with headlines. Also, include the bulleted text where it is required. The close-together lines are not comfortable to read for the users on small screens. This is why the big paragraphs may probably frustrate your users. Therefore, it is recommended to avoid them.

Optimized Media Display

You also need to test your pictures, infographics, and videos, and make sure that they look correct on the phones or tables. They should be displayed to the users without the need for scrolling and resizing.

The above-mentioned ones are the facts, which suggest the looks and the text formatting about of mobile-friendly website. Here are the details about what navigation factors are required in mobile-friendly website design.

#Mobile-Friendly Navigation

Consider Touches and Taps Instead of Mouse Clicks

The websites are easier to navigate on desktops via mobile clicks, but when it comes to browsing through mobile devices, there is no such option there and the users are dependent on taps and touches. So, you need to provide the mobile users a way to work with the touch controls.

Reduce the Requirements of Entry

Typing through the keyboard of the smartphone is not a comfortable option. The random auto-correct may or may not populate the field in the correct way. Most of the mobile phone users prefer to avoid this. Voice-to-text is also not a better option every time.

In a nutshell, you require organizing your mobile site so the people could find what they require without the need to type in the search boxes. Also, provide them with an option that they could contact you without filling a contact form.

These are two major aspects of navigation. There can also some of the factors, which you can explore through the internet resources or can make your estimates on the basis of what you expect from a mobile site.

Why is Mobile Friendly Website Necessary?

The facts mentioned above tell you what a mobile-friendly website is, and what the factors are which a mobile-friendly website should have. The next step is mobile friendly website design. But, before this, you may also be doubtful why a mobile-friendly website is required. A few of the factors have been mentioned in the beginning in brief. Of course, the increasing number of internet users via mobile phones is a major factor.

But, apart from this obvious reason, we also need to pay attention to some studies and researches, which indicates its significance. This will make it more clear why it is necessary and what factors we should consider while accomplishing the process of a mobile-friendly website design.

First of all, the studies by Google itself states that any business whether it is big, mid-level, or small, it needs a mobile-friendly website in order to gain a competitive edge now and maintain it later. In addition to this, there are some statistics, which put light on the necessity of a mobile-friendly website.

According to the statistics of socPub, 57% of users are not ready to recommend a business with a poorly design mobile site.
Google’s findings in 2017 say that people today have 2X more interactions with brands on mobile devices as compared to any other platform.
BrightEdge’s findings report that 57% of all US online traffic now comes from mobile devices. The findings also tell that 39% of smartphone users probably buy from companies with mobile sites, which easily address their questions or concerns.
Another Google’s study says that three in four smartphone owners that three out of four mobile phone users first address their immediate needs through mobile searches.
On April 21, 2015, the mobile-friendly website design was made a ranking signal by Google, about which the announcement was made in its official blog on February 26, 2015

What More Customers Want from a Mobile-Friendly Website

1. Design a Single Column Website

For the mobile-friendly website, it is necessary to maintain it in a single column. According to the market expert Mr. Neil Patel, having more than one column is a conversion killer. He states, “Popular brands that have optimized their sites for mobile usability go the extra mile to put their content first. They get rid of every element that could distract users from their content.” Having more than one column is, of course, the distracting element.

You can see it through an example of Microsoft’s mobile website, which has been maintained in a single element.

2. Secured Website Should be a Major Prerequisite

In early 2018, Google started labeling the non-secured websites with a “not secure”. On the other hand, the secured websites have the green “locked” symbol. The websites, which have HTTPS or an SSL certificate, are considered as secured websites.

In today’s scenario, internet users are the informed people who know the perils of the website hacks. So, they usually do not recommend the “not secure” websites, when they have more websites with a similar theme that are secured. So, you must consider the security as a prerequisite.

How to Check If Your Website Is Mobile-Friendly or Not

You can check whether your website is mobile-friendly or not via Google’s mobile-friendly test. Besides, you also should perform your human test, and that you can do by checking how you are able to use your own website. Analyze if you are comfortable using the website on your mobile.

How to Make a Website Mobile-Friendly

Finally, let’s have a few simple tips for mobile-friendly website design.

Build a responsive website, which will allow your website to automatically change based on the size of the device screen. You can also make a mobile-first website.
Make your website easy to find the key information.
Make the buttons of your website larger so that they could be easily tapped or touched.
Make the fonts easier to read.
Try to compress the images or files for the mobile-friendly website.

To Sum Up

So, it is clear with the above analysis that you must have a mobile-friendly website. However, a few simple tips have been given above for the mobile-friendly website design, but of course, you need a web design company for the perfect design. You can also get in touch with us for the ideal mobile friendly website design. We have a team of expert website and app development, who will build a perfect mobile-friendly website for your business.

Originally posted on https://www.canbayinc.com/blog/mobile-friendly-website-design/