Why Website/Application Localization is Important for Global Marketing?by Bhanvi Kumari All in one business management software
In this article, we will discuss the importance of Website/Application Localization requirement in the environment of a modern globalised market. What are the reasons and what are the key benefits?
As internet technologies continue to grow and expand, becoming more accessible and widespread, the value of a website and application grows too. These are the highly valuable asset for any business in the modern globalised world as it has the ability to attract new visitors, inform them about your product or service and eventually sale, regardless of the type of business. Whether a website or app is designed to sell a product or to provide a service to its visitors, to achieve maximum effect its message has to be clear by the person reading its content.
To give themselves an edge over the competitors, businesses often devote a lot of money, time and effort in developing a website and app that will have great content and visuals and is well-optimized for search engines, but they neglect one key aspect, the languages.
Language is the key element in driving sales where the audience includes speakers of more than one language. While there are nearly 1.7 billion English speakers across the globe, only a fraction of them approx 330 to 360 million consider themselves native speakers. That is around 22% of the total English speakers and only 4.73% of the total global population as of 2018.
That means more than 95% of the global population not fully understands what you are talking about on your website or app in the first place. That is a large number of potential visitors, users and most importantly customers that you are missing out on.
People always prefer content that is available in their native language, regardless of their proficiency in English. But what about the quality of the content, we are certain that many of you have at least once come across examples of both an excellent and a very poor translation. We have always found it fascinating how the meaning of the message that a website tries to deliver can be changed by just a few incorrectly translated, out-of-context or misplaced words.
But how does that affect a potential buyer or user of your service? It is clear that having a website or app that was originally written in English translated to a high standard will increase the chance of a potential non-English native buyer.
Language is important: In our modern economy, the ability to be understood is a powerful asset to any marketing strategy. Websites and apps are at the heart of any modern marketing strategy and Website/Application Localization will provide you with a guaranteed result it will drive new, previously inaccessible visitors, as well as sales and your business prospects.
Massive budgets are spent trying to increase market share within an oversaturated market niche. Instead, why not attempt to increase your presence in a different country’s market?
How to make the right choice? When it comes to your website or app, consider traffic analysis, this is the key to your first successful Localization. There are various analytical tools available on the market that shows the countries your traffic originates from. Analyze these, identify them with the best performance and find out which languages are spoken in those countries.
If your statistics show that many of your international clients originate from a specific country, that strongly suggests that localizing your website into the language of that country will only further increase traffic from it and ultimately, sales.
CHL Softech is one such agency that employs expert human translators’ hand-in-hand with advanced technology solutions to get your marketing message to your customers in the languages they prefer.
Created on Feb 19th 2019 03:39. Viewed 790 times.