Why use PPC?

by Robin Belly Digital Marketing Agency | SEO

Pay per Click

It is an internet advertising format used to drive traffic websites in this format advertiser pays a publisher when the ad is clicked. PPC is also known by the name CPC (cost per click) is commonly associated with first-tier search engines.

Benefits of PPC:

Quick results:

The greatest advantage of running advertising campaign in PPC format is that it produces quick results.

In simple words if advertiser has a website which is working then user just needs to set-up an Adwords account.

After setup Adwords account you are ready to run your ads in Google network and start generating traffic.

Measurable results:

Another greater benefit of running advertisements in PPC format that everything user do has a clear measurable target.

It means user can measure anything that is related to his PPC campaign whether it is profit, costs, clicks, views etc.

The user can also determine that how much he/she had spent in his PPC campaign and determine whether he/she generating results or not. It means that advertiser or marketer is earning profit or suffering loss.

In a PPC format there is facility of many types of reports and KPIs providing all the essential information and data. This data is important for marketing departments and CEO’s of a company.

Targeting the potential consumer:

The greatest benefit of running a PPC campaign is that marketer/advertiser has full freedom.

The freedom regarding the choice of where and when your ads will pop-up based on different factors like keywords, location, website etc.

This freedom allows marketers/advertisers to target their audience and advertise their products and services in front of right audience.

Brand recognition:

The running PPC campaign also gives opportunity of establishing a brand in the market.

The advertiser/marketer can use PPC to target keywords connected to their industry.

The users who search for those keywords immediately will see your ads.

Resources: https://www.curvearro.com/blog/how-ppc-works-in-digital-marketing/