Articles

Why Smaller Businesses Shouldn’t Shy Away From Social Media Campaigns

by Ben Goodman ***
“Social media campaign” sounds like such a large scale thing. Most people would think that it’s something only big corporations can benefit from. On the contrary, they are a small business's best friend.

Pages are essentially cost-free. And with the wide variety of audiences that pages are exposed to, there’s no reason why a small business shouldn’t be using social media. 

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To better illustrate its benefits is for start-ups, here are the top 5 reasons why your business should be using it:

Helps You Better Establish a Genuine Personality


With internet users, it’s a different ballpark. It takes more than funny ads on TV and professionally-printed billboards every few blocks to woo them into availing a product or service.

What reels these users in are genuine recommendations from fellow regular people. Online referrals in groups, reviews on pages, and even simple shares from users all help garner much needed attention.

You Can Connect With Other Businesses


When it comes to other businesses, it’s not always about competition. You can actually partner with some businesses to boost your reputation and exposure.

Partnering with popular news pages, social media influencers, and establishments related to yours can do so much for letting people know that your business is there. It may very well be the solution to their woes too. 

You Have a Closer Relationship With Your Customers

Since social media is more or less a real-time based channel, both you and the customer can be assured that any complaints, suggestions, and even compliments can be attended to as soon as possible. With that, any issues can be dealt with more efficiently and any positive reviews can be shared.

Social media as a channel for connecting with customers also keeps things from being limited. You and your customers are allowed photos and videos to make things exciting and establish an approachable persona.

You Can Connect It With Other Measures for Improved Effectiveness and Vice Versa


One of the best things about the internet as a marketing platform is how much optimistic it lets you be when it comes to measures.

A good social media page can boost search engine rankings, improving website visibility. Alternately, your website can also help direct more traffic into your social media pages. So if one channel slows down, there’s always another way to boost it back up again. You don’t have to stand back and watch your site/page lose traffic.

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There’s Immediate Data to Track How You’re Doing


In traditional advertising, you’d have to wait a long time to see what works with customers and what doesn’t. With social media campaigns, you actually get regularly updates as to what kind of material, posting time, and content resonates best with users.

With that, necessary adjustments to strategy can be done as possible. You can make the most of your time and funds.

While still quite a new venue for advertising, social media has already proven itself where effective where traditional advertising isn't. But it doesn’t have to be an either-or situation. Social media can be used alongside more traditional methods for more impact.

Whether you plan on employing social media to be used with other marketing methods, or making it your main marketing strategy, it’s vital that you choose the right people to build your online presence. Luckily, you don’t have to look all over the internet as there is a social media agency in Davao that can help you make the most of your social media campaign.

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About Ben Goodman Advanced    ***

35 connections, 2 recommendations, 211 honor points.
Joined APSense since, November 22nd, 2016, From Bicester, United Kingdom.

Created on Jan 30th 2018 00:16. Viewed 407 times.

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