Why SEO holds high value in a website’s popularity?

by Texas Guy English to Chinese translation service

Web presence has become a must for all businesses, small or large. Companies are spending a large chunk of their advertising budgets on internet marketing. Every business wants to get noticed by their potential customers on the web. This brings SEO content writing to the picture.

Scope and Function

The internet has been a boon to the tech-savvy population of the world. Reaching to all devices that man is today addicted to, the use of the internet in the last decade or so has been much higher than it was shortly after its inception a few decades ago.

All that man wants to know is available with search engines like Google, Yahoo and Bing. For example, if one wants to know about car dealers in the locality, just entering a few words will trigger many pages of result. This is where SEO content writing holds its significance. How search engine friendly is one’s website decides on what rank will the website be placed on the results page of the search engine. Since internet users usually click on the top ranked or top placed links, the chances of their doing better business get increased manifold.

· Need for SEO

Sheer competition from other websites has made the use of SEO content writing all the more valued. The words entered by the user in the search box are called keywords and how keyword-oriented or keyword-friendly is the writing, determines the position of it on the results page. The better placed the websites are on the search page, more are the chances of their being visited by their potential customers.

Very less users scroll down to the bottom of the results page and practically no one visits the second or third page of the search results and obviously none will go beyond the third page. Such pages lack the specific keywords that the user is looking for. Thus, chances of doing good business for these websites becomes zilch.

The bottom line then becomes pretty simple. The more keyword friendly the article is, the better are the chances of a large number of internet users landing on it. From here it can be safely concluded that SEO content writing is here to stay.