Articles
Why SEM and SEO are a Must?
by Beverly McNally I love to read and write about technology such asGone are the days when marketing was going the distance;
travelling from door to door, using banners for the promotion, print media etc.
Although, all these marketing platforms still do exist and will exist for a
long period but we’ve stepped foot into the era of social media marketing.
Evolution of marketing started back since 1900’s with the
Production orientation era than moved onto Product orientation, Sales, Market,
Customer, Relationship, Social/Mobile marketing.
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World population was estimated to be close to being 7.125
billion in 2013 and estimated internet users by the end of 2014 will 3 billion.
Almost 40% of the world population uses internet with China, USA and India
being the top three and contributes 21.97%, 9.58% and 8.33% respectively.
According to Alexa.com which ranks websites according to the
number of visitor ranked Google.com on number one and soon follows YouTube and
Facebook and all these websites are different from one another. Where Facebook
is a social media website used for connecting with people, posting pictures and
sharing links, YouTube is the world’s largest video surfing website and Google
is a search engine used for searching various websites according to the need.
And out of the all Google is the most important website.
Why Google is the
most important website?
Over 90% of the online visitors seek help of search engines
to find anything on the web. This where search
engine marketing (SEM)
strategies and search engine
optimization (SEO) play a vital role in driving traffic to the website. If
you feel like shopping online and you don’t know which website to go for,
simply type ‘online shopping’ in Google’s search engine and it will show you
list of websites like Amazon, eBay etc. And here’s the important thing, people
usually open websites from the page 1 and page 2 of the Google, this is where
the ranking of the website is of great importance. Higher the rank of the
website, more traffic it drives but not in all cases. Ranking of the websites varies from one keyword to the other. In
case you search for ‘online shopping in India’, ‘online shopping for clothes’
or ‘online shopping electronics’, search engine will show different websites
ranked in different order each time.
Importance of
Keywords:
To advertise your product on the web, it is important for
you to find the right keywords that fit well for your website and customers
search online to buy products. To succeed on the web, you need to know what
visitors make use of words to find your products and services.
Keyword Research is an integral part of search engine marketing
strategy. You can have the best strategies, innovative ideas, but this will
come to a zero if not knowing the right keywords to advertise their products.
It may happen that you advertise your site using a particular word and visitor
use different words to search for their products. Therefore, it is crucial to
determine the activity of the visitor to know exactly what visitors search the
web. Take help of the Google AdSense to
search for the right keywords.
If you feel that you will not be able to handle search
marketing business despite knowing all the tricks of SEM, it’s best to hire
professional service to do the work for you. There are several SEM and SEO
companies that will make the engine work for you perfectly. You can sit and
enjoy the benefits of these search engine marketing companies.
Sponsor Ads
About Beverly McNally 
I love to read and write about technology such as
29 connections, 1 recommendations, 109 honor points.Joined APSense since, December 18th, 2014, From delhi, India.
Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
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Warren Contreras
  Old Retired GuyBusiness Social Networks have solved the search engine problems for me, I don't even care if I get listed anymore. Now I have more time and money just from saving what I used to spend on it. Mar 15th 2015 23:38 |
travelling from door to door
Mar 13th 2015 23:52