Why SEM and SEO are a Must?

Gone are the days when marketing was going the distance; travelling from door to door, using banners for the promotion, print media etc. Although, all these marketing platforms still do exist and will exist for a long period but we’ve stepped foot into the era of social media marketing.

Evolution of marketing started back since 1900’s with the Production orientation era than moved onto Product orientation, Sales, Market, Customer, Relationship, Social/Mobile marketing.

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World population was estimated to be close to being 7.125 billion in 2013 and estimated internet users by the end of 2014 will 3 billion. Almost 40% of the world population uses internet with China, USA and India being the top three and contributes 21.97%, 9.58% and 8.33% respectively.

According to Alexa.com which ranks websites according to the number of visitor ranked Google.com on number one and soon follows YouTube and Facebook and all these websites are different from one another. Where Facebook is a social media website used for connecting with people, posting pictures and sharing links, YouTube is the world’s largest video surfing website and Google is a search engine used for searching various websites according to the need. And out of the all Google is the most important website.

Why Google is the most important website?

Over 90% of the online visitors seek help of search engines to find anything on the web. This where search engine marketing (SEM) strategies and search engine optimization (SEO) play a vital role in driving traffic to the website. If you feel like shopping online and you don’t know which website to go for, simply type ‘online shopping’ in Google’s search engine and it will show you list of websites like Amazon, eBay etc. And here’s the important thing, people usually open websites from the page 1 and page 2 of the Google, this is where the ranking of the website is of great importance. Higher the rank of the website, more traffic it drives but not in all cases. Ranking of the websites varies from one keyword to the other. In case you search for ‘online shopping in India’, ‘online shopping for clothes’ or ‘online shopping electronics’, search engine will show different websites ranked in different order each time.

Importance of Keywords:

To advertise your product on the web, it is important for you to find the right keywords that fit well for your website and customers search online to buy products. To succeed on the web, you need to know what visitors make use of words to find your products and services.

Keyword Research is an integral part of search engine marketing strategy. You can have the best strategies, innovative ideas, but this will come to a zero if not knowing the right keywords to advertise their products. It may happen that you advertise your site using a particular word and visitor use different words to search for their products. Therefore, it is crucial to determine the activity of the visitor to know exactly what visitors search the web. Take help of the Google AdSense to search for the right keywords.

If you feel that you will not be able to handle search marketing business despite knowing all the tricks of SEM, it’s best to hire professional service to do the work for you. There are several SEM and SEO companies that will make the engine work for you perfectly. You can sit and enjoy the benefits of these search engine marketing companies.