Why ‘Search Intent’ is the Buzzword for Leading Search Engine Optimization Companies in Toronto?

by Kristen White Blogger User intent in Search Engine Optimization is hardly a concept. However, its importance in SEO marketing is set to rocket in 2021. As search engine algorithms become more nuanced and sophisticated, they can grasp ever-evolving searcher intent and behaviour at faster rates. At their core, search engines are still the places users visit when they want to learn something. But, this form of education or sharing information is a two-way street. With every search, search engines understand the nature of the searchers better. 

In 2021, a leading Search Engine Optimization Company in Toronto will have no choice but to transition away from traditional SEO practices. That’s because they hold less value in an environment where search engines are becoming acutely perceptive of searcher intent.

Google stores most information in the world. The search engine company knows what the majority of their users seek. They process over 40,000 search queries every second of the year. So, there’s a lot of search results for businesses to focus on. Using these analyses, SEO experts and businesses can create competitive content in the way their target searchers wish to consume it.

Apart from SERP analysis and doing a stellar job of presenting valuable information to users, there are other ways to capitalize on the importance of search engines place on user intent. They are –

Exploiting Different Types of User Intent

There are four key types of user intent. To be successful, all business websites must create content that serves at least two of these user needs.

- Informational Intent: The searcher wants information on specific topics.

- Navigational Intent: The searcher seeks a specific webpage, website, or resource.

- Commercial Intent: The searcher knows exactly what they want to purchase and looks up different online sellers, product or service-related information, user reviews, and more, before making purchases.

- Transactional Intent: The searcher is actively looking to make purchases.

Given that 68% of all internet experiences start on search engines, businesses have no excuse not to make the most of these different types of user intents. However, going ‘gung ho’ with content creation efforts isn’t smart either. Websites need to set priorities in their content marketing plan. Businesses need to dedicate certain sections of their websites to serve two or more of these search intents. However, the more they take on, the more accurate their content needs to be.

Search Volume Is Still Important

The selection of keyword phrases should depend on the products or services being sold. High volume keywords are extremely competitive. If businesses want their websites to rank highly on SERPs, they need to focus on both low and high-volume keyword phrases.

Understand Shopper Journeys

Every top SEO Firm in Toronto focuses on how their content resonates with where their target users are on the ‘shopper journey.’ What impact can the website content have on a target user who is not interested in doing business? How can the website’s navigation direct target customers? What opportunities to interact with the business are users given when they visit the website? These pressing questions need to be answered by businesses and their SEO firms to better understand their customers in 2021.

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Created on Jan 4th 2021 01:57. Viewed 631 times.

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