Why Organizations Should Invest in SEO

by Abbas Haider SEO Consultant

To aim more than 5 billion users in world, millions of websites are launched daily. However, a bitter truth is that only a small percentage of websites achieve their set goals. The real question is among 3.5 billion Google searches made every day, where your website exactly stands. How many visitors are you getting? Is your business website really serving the purpose for which it is designed? If your site is not ranking highly on search engine result pages (SERPs), there is no way your target audiences will find you. Let’s check few statistics to understand better why Organizations Should Invest in SEO.

75 percent of internet users never scroll past the first page of SERPs.
93% of online experiences begin with a search engine
70-80 percent of Internet users ignore paid ads and instead focus on organic results.
Google receives over 63,000 searches per second on any given day.
35% of product searches start on Google.
34% of “near me” searches done via desktop and tablets result in store visits.
An average person conducts 3–4 searches every single day.

Keeping these figures in mind, it is but mandatory to say that search engine optimization is an integral part of any successful business. If you are doing business then it is but obvious you need to go live to leverage the popularity of internet and google. As the number of internet users are growing exponentially, you need to focus on online marketing to stay competitive. Without having online presence, there is no way you will be able to tap into the growing online market.

Benefits of investing in SEO

Before understanding the benefits of investing in SEO, you need to be clear about SEO & how it works. Search Engine Optimization (SEO) is methodology of strategies, techniques and tactics used to get traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines. In other words, we can say that it is a process of optimizing online content in order to get on the top of the searches. This optimization process is performed to get high-ranking placement in the search results page of a search engine like Google, Bing, Yahoo, etc. So, whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. Actually, search engines crawl the Web to get an idea what a site is about and deliver search results based on crawling, indexing, processing, calculating relevancy, and retrieving. Search Engines calculate the relevancy of each of the pages in its index with the search string to deliver results. The page with highest relevancy gets the top spot in the SERP.

So, to make your website SEO friendly, you need to invest in SEO. Let’s discuss benefits of SEO.

Increased Quality Traffic – A website is like a virtual office which works 24x7 to improve your business. But, if your website is not generating leads for you or giving business, then it is not serving the purpose. With search engine optimization, you can get placement in the top of the searches. By implementing SEO tactics such as link building, directory submission, web audit, keyword optimization, and analytics among others, you can make your website search engine friendly. With this, you will get placement in the searches with relevant keywords. Once, you appear in the searches, you will start getting quality traffic which can eventually be converted into customers.

Cost Effective – Some of the marketers argue that why SEO and why not Adwords/ Paid Marketing. Well, SEO is a cost-effective approach to improve your online presence. Its effects are long lasting. Once you build the authority than you will naturally get top placement in the searches. In case of paid ads, once the amount is consumed, your ads stop displaying. Furthermore, in some of the cases, many organizations offer too many products or services. So, running ad for every product is not considered as a good approach if that requires too much amount. Apart from this, you don’t require dedicated team for SEO. Outsourcing SEO not only saves money but also your precious time as your partner firm needs to look for strategies while you spend time on real-business. You can hire SEO Experts in Delhi to improve your online visibility & ranking.

Brand Building – In order to succeed in the online market, you must make sure your brand is visible and easily recognizable. With SEO, you can make your brand visible among your targeted audience. Visibility of your brands will help you beat the competitors in your niche. The more your brand appear in the searches, the more it will be noticed by the potential users.

Building Credibility – With SEO, you can create credibility for the potential customers. By educating and convincing users about the effectiveness and quality of your products and services, you can easily win their hearts. SEO can help you with that. However, it’s impossible to build trust and credibility overnight. You need to market your content so that users can notice that. And, this can be done only by SEO.