Why Must Your Business Focus on The Local SEO?

by Ethan Wayne Blogger

In this mid of coronavirus outbreak, what you search and where? No matter what you search but it is guaranteed that you search in the local area. Therefore, you can understand the importance of the best local SEO services for your business. Pandemic or not, according to the sources, 43% of the total Google searches are done for the local businesses. Therefore, in the current situation, it is obvious that the number will rise. If you have still some doubts regarding the need for the local SEO, the current article will help you to understand that.

People are searching locally

Most people take the phone and try to search for the business in the locality. 64% of consumers follow this way. Further, 96% of computer owners claim they conduct local searches on a regular basis. It is the same for your business too. No matter what type of business you are doing, it is important that you must have a local presence. Remember that nearly 80% of local searches conducted via a mobile device result in an offline purchase. That means that after the user visits your website, they come-by your bricks-and-mortar store to make purchases.

Local SEO makes you come on the top

Yes, N.A.P. gets you on the map. It’s more than just a catchy phrase (but thanks for noticing). N.A.P. stands for name, address, and phone number. It is important to be consistent on the internet. Why is it so important for it to be consistent everywhere? Because then it’s more likely to show up on the map when Google reveals the search results. The best local SEO services help to be on the map, and now you understand how valuable that can be.

Higher rate of conversion

Why do you want to do SEO? It is not that you only want to come to the top. The truth is that you want clients and conversion. For local searches, online directories make many of the top results on search engines. In fact, the top directories have a conversion rate of 50%, according to studies. For a good local SEO result, you must be get featured in the below-mentioned directories.

Google My Business
Yelp
Foursquare
Bing
Citysearch
Yahoo Local
Yellow Pages

If your business will be featured in these directories, the chances of the conversion automatically rise by 50%.

Your competitors are using Local SEO too

6 out of 10 businesses have a presence in local directories. If you will search, then you will also find that probably your competitors are also using the local SEO feature. Therefore, you can’t let this opportunity to go out of your hand. Remember that if google found your competitor’s business relevant than you, then it will show that on the top and you will lose the business.

Final Words

Therefore, in this article, you have seen how best local SEO services can help you in growing your business. Therefore, you need to focus on this right now.