Why Marketing Communication Is Important?

by Koderey Techstack Digital Marketing Institute in Delhi

The different medium that company adopts to exchange information about their goods and services to the customers is termed Marketing Communication. Marketing communication is basic. And an essential part of an organization's marketing efforts. It consists of many things altogether. Basically, Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, word of mouth marketing, trade show appearances and more. The organization can use either direct or indirect ways. To communicate with their ideal group of people with the intention to persuade them to purchase.

Marketing Communication provides the answers for a number of questions:

Who can use the product?
Where can the product be used?
How is the product better than other products on the market?
When can the product be used?

Generally, the tools used for marketing communication is called Marketing Communication Mix.

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Elements Of Marketing Communication Mix:

Advertising: Advertising is a marketing communication strategy. Used by the organization to communicate with their ideal clients about their products and services. It is one of the most widely used strategies all over the world. Wherein the complete information about the firm’s product and services can be communicated easily with the huge target audience coverage.

Public Relationship: Every organization uses many strategies. So that they can create a positive image as a brand among people. It is the idea of creating coverage for clients for free. Public Relationship is as important as sales and advertising.

Word Of Mouth Marketing: It is also known as Word Of Mouth Advertising. This is another unique type of marketing. Word Of Mouth Marketing was around the corner for a very long time but it was not termed as a type of marketing. You & I have done WOM marketing many times since childhood. How? Think about it, let me give you an example. In our childhood, our parents bought a very unique birthday present for us. What happened the next day of birthday? We went to schools and meet our friends and we started with the story of our birthday gift. Of how exciting the gift was, what was it, what was the features was, how it looks like etc. What do you think was that? Word Of Mouth Marketing, Obviously

Importance Of Marketing Communication:

There is various importance of marketing communication. These are: