Why is Influencer Marketing Replacing Digital Advertising?

Do you know consumers spend 1 hour 43 minutes on social media each day? What does this mean for brands? The social media platform provides a one-stop destination to attract the target audience where they spend the maximum time. With the explosive growth, digital celebrities like YouTubers, Instagrammers, Viners, bloggers, and other social influencers provide an opportunity for brands to reach and engage with millions of attentive, socially –savvy customers. So, are influencers changing or even replacing digital advertising?

When it comes to influencers vs ads, the choice is on brands. But, what governs the choice is what matters. At present more and brands are including Instagram marketing in 2021 in their social media strategy. There has become a shift from intrusive banner ads to influencer collaborations to gain trust and credibility amongst the audience.

Why Do Brands Prefer To Collaborate With Influencers Instead of Using Ads?

In today's ad-blocking technology and distracting digital ads, marketers try to promote their brand through influencers. Reasons why brands prefer social media influencers are given below.

Unparalleled Visibility

By collaborating with social media influencers, brands create valuable, entertaining, inspiring, and informative content. Long-term partnerships with influencers will help brands to gain access to influencers' followers, stimulate social conversations and expand brand awareness exponentially.

Influencers Boost Brand Authenticity

Audiences will only shower love if your brand message comes across as authentic. Otherwise, the message just adds to the noise that social media users tend to avoid when they are online. So, what kind of marketing will attract more leads? Combine social media marketing with Instagram influencer marketing to increase the authenticity of your marketing strategy. Influencers are excellent at delivering authentic content to users. You can also combine digital ads with influencer marketing to put your message in front of the viewers. 

The Best Way to Deal with Ad-Blockers

At present, consumers tend to use ad-blocking technology to bypass ads, block pop-up ads, and get right to the place they wish to be. So, how can brands promote their products/services in such a scenario? This is where influencer marketing campaigns will come to brands' rescue. Influencers help in organically integrating a brand's messaging, products, services into social influencer's content. So, collaborating with relevant social media influencers and ad blocking will no longer be an issue for you.

Create Content that Customers like

Unlike ads, through influencers, you can create content that customers love to view. Influencers spend maximum time to know the likes and dislikes of their customers. So, creating a brand-sponsored campaign with a famous influencer brand will make sure their content resonates with their audience.

If you want to build your Instagram, start using influencer marketing over digital ads.