Why is A/B Testing Important?
You may be thinking "A/B testing isn't any secret… even presidential campaigns use it". You are right. However, the thing is, as everybody seems to be chatting about it, no one really is doing it. Split testing, or A/B testing, done when you hire a web developer, will study user behavior by testing hypotheses on how site visitors react to various versions of website content.
Benefits of A/B Testing
A/B testing provides 3 benefits:
- Improved Content – Oftentimes, A/B testing leads to better website content because you must identify what content is valuable and why. And, as you deliver variables to be tested, you start fine tuning what version of that vital content gets your message across most efficiently.
- Be More Profitable – Businesses which utilize A/B testing have more resources and time to spend on implementing changes, instead of debating. It's because they value information over opinions. Those companies are nimble and have the ability to rapidly adapt to changes within the market by looking at the information.
- Accurately Measure Behavior and Performance – Wouldn't it be great to take all of the guess work out of your decisions? By using A/B testing, you eventually can. It'll give you the hard data which concisely indicates what variation is the winner. Also, it'll reveal how your target market is going to react.
Why It Works
Using this kind of testing allows you to see what variation or content causes your users to spend more time upon your website, click-through to other pages, make a purchase, submit forms, or any additional desired action you wish for them to take. If your objective includes increasing email signups, you may test different call-to-action designs to check which one causes higher acquisition rates. Rather than attempting to guess what your users may want or do, you actually can know.
What the Results Are
Not all results will be the same for every client. Tests may be inconclusive and take lots of review to decide the proper result. However, if properly executed, most of your testing clients will see decreased bounce rates, higher conversion rates, improved conversion value, and overall, more sales.
When to Begin Testing
- There is Only One Goal – It's important that you keep in mind that A/B testing when you hire a web developer will work better as there's just one clear result to measure per test, instances being what version of an email receives the most clicks or what page receives the most clicks. If you attempt to measure more than a single goal, the outcome might get messy.
- Outcome Must Be Measurable – If you cannot measure it, you cannot decide what works best. You cannot decipher client satisfaction from an A/B test as compared with what clients prefer.
- Design Must Be Complete – Those tests work better as you have a finished design. The concept includes conducting A/B testing in order to make small changes which yield greater results.
Post Your Ad Here
Comments