Why Google analytics is important for E-business

Google analytics, a free tracking tool offered by Google, provides valuable insights related to the traffic coming to your website. It includes customer’s search behavior, what they’re looking for, tracking their search behavior and whether your business is covering the customer’s needs or not. Tools on Google analytics help to analyze business and know your customers better to drive more traffic to the website. Information related to the bounce rate, exit pages, traffic sources, landing pages and other user info helps online businesses to dissect the audience based on their preference, gender, interests, location, etc.

It’s robust. It’s powerful. It’s free. And here’s why it’s important for your business.

To know where your visitors are coming from

With the help of Google analytics, you can track the geographical location of your visitors. Speaking of, it’s easier to target customers based on their needs, wants and cultural characteristics. Knowing the segmentation of your customers, help to strategize the campaign and also set goals for your business. Now once you know where most of your business is coming from; you can expand in the market.

What exactly draws traffic to your website?

Google analytics keywords report is the collection of words related to your business and that’s what drives traffic to your website. For each keyword, you can check the number of times your website has been ranked, the average position of your page when searched for that keyword and how many times visitors clicked on your website. 

Keyword is the core of SEO and the search function of Google analytics drill down the list of traffic driven keywords. Search terms and relevant keywords embedded in URL give your business the reach you want.

Page views and website impression

Many people may have visited your website but bounced back because they didn’t find what they were looking for. Impression is the number of times the user referred to a particular element of a page- image, text, video or content. The tool tells you exactly which page is getting a high or low bounce rate. And the pages with higher bounce rate can be modified in terms of content, design, user-interface and other factors to reduce it.

Whereas, when a user visits the website, it is counted as a page view. At the month of the end, count rate determines the further strategy and improvement needed in design, content or user-friendly site navigation.

To study the competition

Keeping a check on competitor’s gives valuable insights by which you can compare their traffic stats with your website and check in what terms they’re getting more visitors. By comparing stats like time spent on competitor’s sites, keywords use, content type, it’s easy to stack the competition. In fact, the benchmark tab on Google analytics can be used to compare your own performance based on previous results and to your industry’s average. Thus helps to compare your indicators to competitors.

Online visitor targeting

The Google analytics monitoring tools benefit the business to reach niche audiences by precisely collecting the data of online visitors- what source drives traffic, age and gender of the visitor, which browser the visitor is using and even the device used. With the help of all this information and comprehensive analysis of website’s traffic you can keep track of your implemented strategies. And know if your business is growing and by what rate.

For every business, big or small, Google analytics improves the conversion rate. Any online business can monitor the real-time performance of their website by making an account on it. However, if you’re looking for end -to-end digital solutions that include e-commerce SEO services, PPC, SMM, e-mail marketing and content marketing; you should get in touch with a reputed digital marketing agency like RepIndia and have a seamless plan for every campaign that works together.