Why Google AMP is Important and How it Affects SEO

Does Google AMP Affect SEO?

AMP is not a ranking factor but AMP does affect clicks, impressions, and user experience, which in turn affects SEO. Accelerated Mobile Pages or AMP provides users webpages that will load quickly on mobile devices.

What Effect Does AMP Have on SEO?

The following are five ways that AMP will have a positive impact on your website’s SEO:

1. Increased View by Carousel

2. Potentially Increased Mobile Ranking

3. Enhanced Mobile User Experience

4. Improved Click-Through-Rate

5. Improved Ad Performance

While AMP pages will enrich the mobile user experience, it can also be a huge benefit to your marketing and SEO. Below are the reasons:

1. The biggest reason AMP content will get an SEO boost is because these pages show up on the Google News carousel – which is given priority above-the-fold placement on mobile searches.

Therefore, being featured as an AMP page means more attention; you can be sure that as more and more companies sign up to publish their content, the more important it will be for you to be on the AMP network.

2. Loading time is a major factor in your SERP ranking; not to mention, your average mobile user won’t wait for more than six seconds for a page to load. Therefore, the faster your page, the higher you rank and the more your content gets seen.

It goes without saying that AMP pages will give articles a boost in results, and with Mobilegeddon still hanging over the head of marketers, the chances are that Google’s future updates will prioritize mobile-friendly media even more.

3. Bounce rate: Not only will speed have your readers staying on your page for longer, but it will also help reduce your bounce rate. While it may not be the most important SEO ranking factor, a low bounce rate helps validate to search engines that your pages offer what they say they say offer and that your audience finds them helpful.

Powerful Impact of Google AMP in Context of SEO

1. Optimized Browser Visibility

AMP is highly beneficial for publishers. The reason is, search results clearly display AMP pages with green highlighted text which ensures clarity in users’ mind. This further results in increased click-through rates. Setting this concept in mind, users recognize AMP pages quickly and make it easier for publishers to get a wide variety of clicks.

2. Rise in Mobile Ranking

As AMP is introduced to give a profitable and right direction to the mobile optimization, search engine ranking has also segregated into two parts i.e., traditional & mobile search ranking. This is the advanced era where people prefer using their mobile devices more than accessing stuff through desktops or laptops. Although, implementing AMP as a rank-boosting factor will not only affect website’s ranking, but also add a charm to make users compel explore the linked services.

3. Enhanced Mobile User Experience

People who are use mobile devices don’t prefer to give much time accessing stuff from their desktops or laptops. With the implementation of AMP project, a website’s content gets displayed in the carousel from where users can access the required stuff without even exploring the entire website. Once they like the information in the carousel, they will be allowed to visit the associated pages of a website.

4. Improved Conversion Rates

AMP helps improve conversion rates and website’s speed to a great extent. Today, approximately 90% of publishers are using AMP as a ranking factor and they are happy to attain higher conversion rates for their venture. Conversion is all about redirecting the traffic towards promoted stuff which fruitfully results in a high-rise in overall ranking of a website.

5. Lower Bounce Rate

Improvement in a site speed can keep visitors away from getting bored or frustrated with your site. Bounce rate is considered as an important factor in improving a site’s rank, so it should not get down at any cost. If you want quick and stable SEO results for your website, approaching AMP would be of great use.

6. Complete Support for Ads

Being an open source technique, AMP constantly aims to support a wide range of ad networks, technologies and formats. The primary goal of AMP is to deliver ads that load fast on users’ mobile devices while allowing the placed content to look good on variations of screen sizes. This tactic helps marketers and advertisers increase their brand influence by earning great ROI on each ad spend.

7. Excellent Click-through Rates

If a web page has AMP label, it generates greater possibilities to be clicked by users searching for relevant sources. It notifies that users are not getting frustrated by slow loading page and poor design. Even, they are enjoying fast-loading pages having a great user experience. Utilizing AMP increases click-through rates which directly affects SEO.

8. AMP with Visitor Analytics

These days, tracking visitors’ actions is one of the important facts to focus on. AMP also overcome this challenge by offering a detailed analytic report of visitors’ reactions. The analytic includes the overall visitors’ count (new & existing), clicks, conversions and link tracking. This is the excellent way to know how your AMP content is performing over the web.

9. AMP Utilization for Backlinks

Undoubtedly, better website visibility leads to a large number of clicks and number of clicks lead to enhanced content readability among people. If the placed AMP content is informative, newsworthy and quality-oriented, then improved page visibility can automatically lead to creating a wide number of backlinks. Backlinks are one Google’s top three rank factors and matter a lot for a website’s rank.

10. Strengthen Brand with Social Signals

As you know that how backlinks are important for enhancing a website’s rank, the same technique can be applied for social sharing. When readers like your page content then it is more likely to be shared on other links no matter they are based in AMP or not. In this context, social media also works as a rank booster when comes in contact with accelerated mobile pages.

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Created on Dec 11th 2018 00:23. Viewed 377 times.

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Comments

Jenna Choleman  IT Head nice article, thanks for the great information!!! Dec 11th 2018 00:35

Julia M.  Marketing Manager this is really a great article on Google AMP impact on SEO, thanks! Dec 11th 2018 00:38

Jessica Peterson  Communications Hello It's my pleasure to meet you,i am Jessica Peterson please i want us to communicate on email contact me here ( jessicapeterson200@gmail.com ) i have more important things to discuss with you Yours faithfully Jun 26th 2019 06:03