Articles

Why Every Small Business Should Need A Business App

by Jayanti K. Top Mobile App development Company
As the owner of a small business, you’ll probably benefit from an e-commerce business app or something similar. Experts found that small businesses make better use of mobile apps than large enterprises. If you require concrete reasons as to why and how you can use your business app to your advantage, then you must go through this topic.

There was a time not so long ago when small businesses even neglected the importance of having their own website. With time, small business owners recognized the benefits. Now, these business owners are facing the same dilemma. Entrepreneurs like you are wondering whether you need a business app at all or not. 

In today’s highly digitized world, digital media plays a crucial role in the lives of human beings. If you continue to believe that having a website and a social media page is enough for you, then you’re wrong.

Researchers[1] say that 30% of small businesses fail every year for several reasons. These include, not offering value propositions, lack of a definite revenue model, inadequate capital, and many more. However, “rigidity” is one of the most overlooked causes. 

Small business owners that fail to adopt new technology find themselves struggling to remain in business. If you stick to old strategies that don’t sit well with clients, then your small business will always be at risk of dissolving.

Many small mobile app business companies make the mistake of not taking advantage of the widespread culture of smartphones and the popularity of apps. While having a mobile app may not seem commonplace for small businesses, experts say that SMBs can benefit from an app more than a large enterprise. The most important purpose served by an app is that it can improve customer experience.

Companies that don’t earn $7 million in terms of sales and have somewhere between 15 and 500 employees are the ones that belong to the group of small businesses. SMBs can be web-based companies or brick-and-mortar stores. Small businesses include salons, restaurants, spas, coffee shops, bars, pubs, as well as professionals, such as lawyers, doctors, dentists, etc.

As already mentioned earlier, an app can help you improve customer experience, and you know that the better the customer experience you can provide, the more popular your business will become. In that respect, the services provided by business mobile app development agencies will prove exceptionally beneficial to you. Here are a few reasons why you need an e-commerce business app.

1. Easy product promotion: Companies with mobile apps, whether large or small can make a better impression on their clients than those without one. With a mobile app, your business will stand out, and if you can update it frequently, then it will help develop customer interest in your products. You can save money and efforts in other promotional techniques, such as advertising on newspapers or hoardings.

2. Gaining customer feedback: Customers always have something to say about your products or services. It can be a review, a suggestion, or even a complaint. When you have an online shopping app through which you cater to your clients, they will be able to tell you their side of the story through their feedback and reviews. 

As a good businessperson, you should know that the buyer-seller relationship should never end once you make the sale. You must give your customers a chance to express their views if you want them to buy from you again or inform others about your business.

3. Customer engagement: Whether it’s through the promotion of a product or an online survey, mobile apps allow your clients to get in touch with you. As already mentioned once earlier, a business owner should never terminate the buyer-seller relationship immediately after selling a product. The ultimate objective of shifting your business to the digital world is to increase engagement, and an app does it best.

4. For improvisation: As mobile apps give real-time feedback from your customers, you can find what they like and what they don’t. With the results, you can focus on what your customers want from you.

5. Increase the return on investment: Does the cost of building a mobile app scare you? Then you should discuss it with the specialists of an android mobile app development company and learn about the expenses that you will incur. You’ll notice that the return on investment always trumps the initial investment.

6. Faster sales: If you have a specific product that you wish to sell before a certain amount of time elapses, then you can send “limited time” promotional offers in the form of coupons to your customers through the app. Apart from encouraging sales, promotions will provide publicity to your business.

7. Expanding customer base: Of course, you have to let everyone know about the arrival of your business’s app through online advertisements and make it available on various platforms. Once people know about it, they’ll start downloading and using it. 

When customers realize that the app allows them to buy products from you faster, they will want to spend more money. Also, it’s possible to integrate social media platforms with your app. Through this approach, you can present your business before a larger audience online with tech career planning.

8. Easy analysis: One of the main advantages of relying on technology is that it makes record-collection easier. When you release your mobile app on various app stores, it will let you keep track of downloads, user engagement, and the products that they find interesting. The information acquired will also help you ascertain the ways to make your products more customer-oriented.

Building a positive image
Finally, if you want to bestow a positive image upon your business, then you should rely on the services provided by the experts of cross-platform mobile app development. Mobile apps can make any business of any size and scale stand out from the crowd. It also gives your customers the impression that you are tech-savvy and that you’re willing to make it easier for them to buy from you.


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About Jayanti K. Senior   Top Mobile App development Company

192 connections, 0 recommendations, 575 honor points.
Joined APSense since, March 25th, 2015, From Ahmedabad, India.

Created on Jul 8th 2020 07:25. Viewed 141 times.

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