Why Do Videos Photography Work in Real Estate?

The National Association of Realtors (NAR) says that 93 percent of homebuyers go online searching for a new home. But you’re not the only real estate company on the market. So, imagine a long queue of realtors marketing properties to the same target audience you are. You’ll need to find a way to make your properties stand out in a sea of listings. That’s what videos and photos can do. Here’s a look at other ways photos and videos help your listings attract more attention.

Sets You Apart from the Rest

Videos and photos help your listings get a leg up over other properties. Photos can draw them in, especially aerial shots of the property. However, video tours of the property help prospective buyers stay. Videos provide a more accurate perspective on the property. Some buyers may believe that the photos are edited or modified. But if both photos and videos capture the same surroundings, that helps dissolve any doubts. That makes them more confident about buying the property.

Affordable Options

You don’t have to hire a studio and pay for a helicopter to get aerial pictures of the properties you manage. That’s an expensive option. Instead, look for Houston aerial photography services. Find a studio that takes aerial photos at a reasonable, affordable price. The cost savings make it possible to integrate more of these materials into your marketing budget and campaigns without worrying that you’ll go over the price you can comfortably work with.

High Video Consumption

Video consumption levels are high. So, while photos work in attracting potential buyers, videos can do the rest and help seal the deal. If you want to sell properties faster, consider how photos and videos can boost the effectiveness of your marketing campaigns. Video gives buyers a realistic look at the property. A video tutorial, for instance, allows them to get a look around without even stepping onto the property.

Saves Time and Effort

Video tours encourage the attention of serious buyers. If they aren’t too keen on the property, the video can change their mind and show them how well the house matches their requirements or buying criteria. That also saves time. Those who just want to look at the property or are still undecided only need to see the video. If the video shows them that the property is too big or too small for them, they can move on to the next option. That helps narrow down the list, so your team can focus on serious buyers.

Easy to Share

Videos are easy to share on social media platforms these days. That makes it easier to share your marketing materials. If you want to attract more buying attention, well-made videos can help. You’ll have the trust and confidence of your target market if they see that the video is professionally done. That tells them that the business is serious about attracting the interest of prospective clients. If you want to increase the appeal of your listings, start adding easy-to-share video tours to the properties.

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Created on Dec 1st 2022 11:25. Viewed 220 times.

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