Where and how to use CTA in your website?

A CTA or call-to-action button, image, icon or text or a line prompts the web visitor to click and take positive action. The best CTAs are short, crisp and motivate the visitors to take an action on your website.

Want someone to buy your offerings? Or donate to cause or buy your service? In all these cases you will need a strong call to action on your website- one that people just cannot resist clicking.

A CTA is a button, icon, image or line of text that encourages the visitor to click or do something. The best CTAs are short, to the point and encourage visitors to take an action on your website. But a CTA does not have to be slashy or pushy. It is just like a road sign leading the user to the next stop in their customer journey.

Yes, whether you sell products, offer services or want your target audience to contact you, or just read more about you, you will need a good CTA to direct them. If you have visited a website and have thought great I need to buy specific product, but you are not aware how to proceed further and when this happens most of us will hit back button and try the competitive website.

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As per research hardly few visitors are supposed to hang around and guess what they need to do further. That is why every website can benefit from a clear call to action, CTA even it is a simple button.

There is a lot of conventional thought that a good CTA should use active language like “start your trail” and alike. Here you want your target audience to take charge and feel empowered and positive by putting them in control. However this is not true for everyone.

If your target visitors are hesitant about getting in touch with you, a more inviting CTA like ‘How can we help you’ could work better than an active CTA like ‘Call us’.

While colour, size, text, white space and font are the key components to emphasize CTA, knowing where to position buttons on the page is very important. Else the users will move to other sites and you will end up losing opportunities.

1. Above the Fold at the Top Page: Above the fold is where the main headline is visible when the newspaper is folded. In website design above the fold is used to describe the top of a page that is visible without scrolling on the desktop, mobile devices and other platforms. Best position that professional website designers use to put the CTA is the end of Z pattern.

2. Middle of the Page: AIDA is an acronym in marketing that means Attention, Interest, Desire and action. It describes the steps users’ progress through from becoming aware of a product or service to becoming a customer. As your web visitors progress through the website’s marketing story they need to be CTA with primary CTAs but also secondary CTAs that answer objections, provide supplemental information or move users to an email list if they are not prepared.

3. Bottom of the Page: The bottom page concludes marketing story with the same primary CTA that was used above the fold.

4. Footer: Many designers ignore footer. The footer is a key because it appears on every page of your website. Professional website designers use that to your benefit.

1. Lead Generation: CTAs are important for generating leads from your site. Since you are trying to convert visitors into leads via these CTAs you will want to place them in any spot on your website with high percentage of new visitors. Popular place to put CTAs in blogs are end of post, side bar, or even floating a banner in corner.

2. Form Submission: Once your visitors get to your landing page you will require them to fill out a form and click a button to submit their information to your contacts database.

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3. Read more Button: If you do not want to display the whole post on home page, allure your home page viewers to click the individual post by featuring first few paragraphs of your content followed by read more CTA.

4. Product or Service Discovery: When someone is navigating around your website trying to learn about your business and your offerings, expert web developers make it easy for them to do so with CTA, which can be simple image or text or button.

5. Social Sharing: One of the simplest types of CTA is social sharing information. Social sharing button are CTA for visitors, leads and customers to engage with your brand. Expert web developers include them in the places where it makes sense on your website, blogs, landing pages etc.

6. Closing Sales: Once all your lead generation and lead nurturing are done, it is important to close the sale using sale-focused CTA. This will help you get potential customers to want to buy your offerings. Expert designers use smart CTA at the end of the blogs and also consider them placing on product pages.

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