Why Do Merchants look for API Integration for their Magento Store?

The Magento CMS provides the users with several e-commerce abilities to run their online store efficiently with minimal efforts. The ease of management by the merchants, intuitive and secure navigation by the users owing to user-friendly design, there is great demand for the Magento developers paving the way for Magento e-commerce development, in India and across the globe. The e-commerce websites developed on Magento platform dominates the industry with a current share of around 30 percent. 

Moreover, Magento is a continuously evolving platform with new features getting added on always like free and commercial Magento templates, modules, widgets, and add-ons and is supported by a large community of developers and users, and, etc. Furthermore, it attracts organic and natural traffic making it a popular and widely accepted e-commerce platform in the global commercial center. All these and other beneficial features have attracted even the enterprise-level retailers to adopt its premium version which adds more functionality for their website development. Thus,  we find a large number of merchants flocking behind the Magento Enterprise Edition Development Services.

Moving further, there may come a situation wherein the merchants need to integrate certain services into their Magento store. In such cases, the API (a code provided by any of the third parties) must be implemented on the website to make use of the services of that API provider. When the merchant sends a request for Magento-specific APIs, he gets the response from the third parties. For instance, Google Maps API is used to showcase the store location; Google Analytics is integrated to ensure the popularity of the store; payment gateway integration for money transaction, and so forth.

There are two types of API integration in Magento, namely SOAP and REST. SOAP is a Magento's default XML-based protocol which enables the applications to send standardized messages over the web. REST fixes the problem encountered by SOAP.

Business benefits with Magento API integration

• It enables to tie up with the third-party service provider and addresses the Magento store-specific needs.
• Magento APIs could be used for data distribution purposes to target the audiences and the new clients as well.
• Customize the data as per the users' necessities and enhance the user experience
• The users will get updated with the latest information about the business.
• APIs support the Magento store with unexpected uses in the future.
• With the help of API, the merchant may improve the quality of the data and migrate the data.

In brief, the integration of API into your Magento store makes it efficient for all kind of store operations. Though one may be efficient to integrate the API by oneself, it is prudent to get in touch with any of the Magento developers to avail an error-free store.

The author owns a Magento store for her apparel businesses. Furthermore, she is strongly associated with one of the Magento Design company, which provides PSD to Magento conversion services in India.

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