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Why digital marketing sounds biggest opportunity in 2017 ?

by PNB MEDIA Digital marketing

Digital marketing has become the largest media channel for the first time ,a trend that will change all marketers/platforms  thought process and will pull towards it self .
It self in 2017 digital marketing  will become the largest media channel while passing television for the very first time ,this will be definitely a tremendous  turning point which was building from ages.
Digital marketing is not just an innovating opportunity but it is much more like than every other aspect or channel of marketing ,it need to work hard as well.
Definitely their will be vigorous changes in next decade which will be seen from 2017 it self .


 Worlds population

          

                              According to census the world population which is almost 7.5 billion till clock today is one of the biggest reason for every marketer/agencies/company's  to work on digital marketing ,when half of the population use internet in present day 


                                  

CONTINENT WITH INTERNET USERS :-

  



               


CONTINENT 

IN MILLION-2017 

ASIA

1874

EUROPE 

637

LATIN AMERICA

386

AFRICA

353

NORTH AMERICA

320

MIDDLE EAST

142

AUSTRALIA 

28



Which means that any marketer can access to 50% of the world population which uses internet through different sources like social media ,content marketing ,E-mail marketing and many other sources which are line up like these on internet .

EASE OF REACHING TO  CUSTOMERS


Today it is not difficult to deliver any product or services in any part of the world ,so even the customer is willing to order for product/services worldwide and company is also happy to deliver it , so as customer seeks out for variety and compare product/services well on internet,then we need to discover new ways to reach our audience in appropriate manner 


INCREASE IN DISPOSABLE INCOME 



As disposable income is increasing so impulse buying .People like to buy online they like to see it online ,they just wait for a good opportunity to grab it .It purely depend on the marketer how they present their product / services .


EVOLVE OF E-COMMERCE 



Evolve of E-commerce is at heights , as everyone know that their are many prominent players these days in market which all dominates retail market :-

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1. Amazon - 250 million unique visit every month


2.Taobao- 500 million user base 


3.Tmall-200 million register customer 


4.Alibaba- Is much popular worldwide and have a huge user base 


5.Flipkart-One of the biggest player in India 


6.Snapdeal-One of the competetior to flipkart in india  


7.Walmart-Largest retailing company in America and largest in World too


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About PNB MEDIA Freshman   Digital marketing

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Joined APSense since, June 22nd, 2017, From Gurgaon, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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