Why Digital Marketing Career Has a Bright Future?
by Manjeet Madhukar CEO at TWS- TopNid Web ServicesIndia is a populated
country with a population of 1.37 billion and ranked second in the world. When
we say digital marketing then always remember that the future and scope of
digital marketing in India is going to get brighter in the upcoming years.
Because today a mobile phone has become a basic need for everyone.
According to a survey
by IAMAI, India is having around 564.5 million internet users by June 2020.
This thing is creating a compelling business opportunity to sell products and
services to a growing population of internet users.
Here are the following
top 5 reasons why the future of digital marketing is going to be bright in
India:-
1. Affordability:
Compared to other
marketing platforms, digital marketing is one of the most affordable ways to
promote the product. Those days are gone when one was spending thousands and
lakhs in getting the advertisement printed in the newspaper. With digital
media, everything has become so easy. Posting an advertisement on Facebook
hardly costs around Rs.40 per day, which is nothing. Many new companies &
industries are heavily investing in digital marketing activities.
2. Changes in
traditional marketing:-
The previous traditional set of marketing was limited to mouth publicity or door to door. Before digital marketing, the marketers were using physical manpower for the advancement of their products. But now with the changing time, people want everything easy and fast. Nowadays, even the smallest thing can be found on the internet. People & marketers are going over this digital marketing trend. These days youth is also taking part in digital marketing by taking Digital marketing institute in Jaipur.
3. Reaching global
markets:-
With digital platforms
like Facebook, Twitter, Instagram, LinkedIn, etc. one can reach the audience of
any corner in the world. The reach of all these social media platforms is so
huge that you can connect with almost everyone. The new era of digital
marketing thus enables us to link with a wide range of groups throughout the
world. Today as well as in future digital marketing continues to break the
boundaries of geography, demography, and language.
4. New generation
loves to shop online:-
Online shopping
has expanded up to 10% from the previous year, with the number of transactions
expanding by 17%. Visits to the retail sites have expanded with Amazon, Snap the deal, Wal-Mart, Best Buy, and Flipkart is on top of the list of famous retail
sites.
5. Increase in the
number of internet users:-
Everyone is online
every time these days. Individuals are spending more time online than tuning in
to the radios or watching the television. Today, more than 300 million Indians are
using the internet daily. During the last two years, the amount of those people
using the internet, even those in the aged group has expanded by almost eighty
percent. This trend of people using the internet is going to expand and will
make the bright future of digital marketing. Digital transformation will take
India’s internet users from 373 million (28 % population) in 2016 to 829
million (59 % Indian population) in 2021.
With Manjeet Madhukar, Jaipur
you can make your career very well in digital marketing.
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Created on Mar 5th 2020 00:32. Viewed 429 times.