Why Create a Blog on Your Website

by Marsh Maxwell Web Digital Group

Whatever your business is, creating a blog for the website is the cheapest way to promote your business. Because creating a blog on your website is a question with many answers, but they are all attributable to a marketing strategy that aims to increase the awareness of your brand.

The blog is not the site

" The term blog is the contraction of web-log , or" online diary " "

" A website or website is a set of related web pages, or a hypertext structure of documents that resides through hosting on a web server "

The website allows you to present yourself and your business to potential customers, to show the services or products you offer. Once created with its contents created specifically to express your personality and your business, the website remains almost immobile. Of course, he needs some revision or update every now and then to maintain his iron health! I know, now you're wondering if your site needs a refresh too! Read " Website restyling: understand when to do it in 5 simple steps " to find out.

The blog instead never stops. It is a constantly changing and changing content that allows you to get closer to your audience and your potential customers.

Why create a blog: 6 advantages

1. Increase the quality of website traffic.

With the articles of your blog, you intercept people when they need your product or service. With your article you can answer their doubts and help find creative solutions that respond to a specific need.

2. Improve the positioning.

Thanks to your articles you can create very varied and updated content: an aspect that Google loves particularly. To write a blog that allows you to climb the search engines and be found you have to put SEO strategies into practice

3. Increase loyalty.

In addition to reaching new potential customers, writing a blog will allow you to get closer to those who already read you. You can create connections that allow you to establish new relationships and consolidate existing ones.

4. Make your brand known.

By improving your search engine rankings, it also increases traffic to your website. This means that people who previously did not know you now begin to interact and above all take an interest in your content, your work and your brand.

5. Acquire authority.

Writing a blog allows you to create valuable and interesting content for your target. In this way your readers can discover your skills and professionalism. You can establish a relationship of trust and become a point of reference for your sector.

6. Promote your products or services.

When a person enters your article and finds interesting and valuable content, they will be encouraged to continue. They may want to search for other articles on the same topic or inquire about who you are and what you do. He may find in your products or services the solution to the problem he is trying to solve and thus decide to rely on you.

How to write a blog

Writing a blog is really a big job!

It takes commitment, ideas and time. It is good to write articles for your blog with some regularity: be it once a month or once a week. You need to understand what questions or concerns to your target in order to create valuable content. Last but not least you have to deal with the positioning and search of keywords.

Throughout this process I recommend you use a tool as simple as it is effective, which allows you to organize your blog professionally without wasting time.