Why Build A Custom Mobile App?

The number of mobile phone users worldwide is speedily heading towards 5 billion, which is roughly 60% of the global population (give or take a few percentage points). In 2018, there were 205 billion mobile app downloads, a 15% uptick from 2017.

But, why build a custom mobile app?

Isn’t the mobile app market saturated?

Well, in one sense, yes. Between Google Play apps and Apple apps, there are over 4 million apps available for download. However, given the projected rise in mobile app downloads through 2022, it’s clear that users love their apps. As a result, the mobile app craze isn’t likely to die down in the near future.

Although there are a plethora of reasons, both large and small, to build a custom mobile app, we’ve narrowed the list down to three primary benefits.

Reach more customers

We’ve already established that billions of people download billions of apps. Custom mobile apps provide a greater reach to a larger pool of consumers. And, since multi-channel engagement can increase customer retention rates by 62%, you’re also accelerating the likelihood of conversion.

The components to be mindful of when designing and deploying your mobile app include

• targeting your market (user stories are crucial, and some regions of the world have a faster app uptake than others);
• ensuring quick loading times (any more than three seconds and the user will abandon the app);
• enacting push notifications from day one of the user installing the app.

Improve worker productivity

By 2020, IDC predicts that 105 million people will be mobile workers. Custom mobile apps aren’t just for selling things -- whether marketing the app itself as a subscription-based service or making it easier to purchase products. They can be built for specific internal purposes such as time tracking, scanning inventory, and reviewing real-time analytics via in-app dashboards.

Additionally, a custom mobile app will better align with your internal business logic and the unique stakeholder needs arising from your enterprise’s particular industry. You’ll have a wider selection of available features and functions that can be built-in to your mobile app.

Boost data security

Adjacent to improving worker productivity is data security. Using well-known 3rd party apps to transmit highly sensitive data is a disaster waiting to happen. Almost 12 million mobile devices are impacted by a malicious code “at any given time.” Over the past several years, MyFitnessPal, Air Canada, and British Airways have all suffered data breaches via their mobile apps.

By using 3rd party apps, you’re at an elevated risk for cryptojacking, malware injection, and data leakage. Furthermore, you have little control over the timing and types of app updates, which also leaves you vulnerable to data breaches.

Alternatively, a customized mobile app can be carefully constructed with tailored security mechanisms such as app wrapping, multi-factor authentication, and on-device content encryption. To make sure you’re mitigating possible threats from all possible attack vectors, your security reinforcement should extend to both the hardware and the user, e.g., implementing a whitelist of wifi access points, disabling Bluetooth connectivity, and instilling strong password policies.

However, experts who offer custom mobile app development services will be able to help you identify both common and uncommon security risks in relation to your mobile app, the objective of the app, and the associated hardware.

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Created on Jun 25th 2019 06:49. Viewed 678 times.

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