Why Allot 7 Days in Naming Your Brand?
by Aaron Harris Web Traffic ExpertYes, you heard me right! A newbie marketer
should at least allot 7 days for brand naming. Why? Read it all here!
Ever
since Wet Seal’s controversy popped out, there have been numerous sightings of
articles that tackled what should the store do its employees. Usually, the
comments that you would see on these articles will talk about how the store
should’ve fixed the problem or what will happen to the company after it suffers
from the major lay-offs. I’ve read one article about it, and a certain comment of
that particular article stood out from the rest. Nope, I think it’s not a troll
and it’s not about anything serious, but I’m pretty sure it would attract a lot
of web traffic if it was presented in another way. The commenter simply
said:
“What
a weird name for a store anyway.”
One of the most underrated things that are
ignored by newbie marketers is the would-be-name of their brand. Besides the
logo, the name is one of those gems that will carry your business. Your brand
name will be the flagship of your future success. If you screwed-up in
identifying your brand name, expect it to fail instantly. That’s how brand
marketing should work.
One
time, I’ve been asked by one of my clients who is planning to build up a new
business. He asked me some useful tips as a newbie marketer. I asked him if he
already has a name for his business. He said he still has no idea about it and
promised that he will give it a go the next day after.
That’s
completely wrong. Names shouldn't be formed in a day. In my own opinion, brand
names should be brainstormed for 7 days.
Now,
you’ll think I’m exaggerating. But think of it this way. Would you rather be
that brand that people would comment:
“What
a weird name for a brand, anyway.”
You could simply lose not only your loyal customers,
but also lose “cool” since people do not want to be related to something
which isn't hip or the likes.
So
should you spend your 7 days in naming your brand?
First Day – Understand your brand
clearly. Picture it in your mind
What
I meant was you really REALLY need to understand your business. You must
master your products, services, your goals and the like.
Second Day – Identify your target
audience.
Know your targeted traffic for your website. Your name will depend on the
type of consumers that will like your brand.
Third Day – List down possible
inspirations for your brand name.
You
can’t simply write down and identify your brand name. Before you could figure
that out, you must first know the inspirations that could lead you to that
perfect name.
Fourth Day – Create a list of
possible brand name from those inspirations.
Now
is the time to list down possible names for your brand. Don’t hesitate to list
down even the “oddly sounded” names. Don’t stop yourself from listing them all,
and make sure that you include the reason why you’ve included it on the list.
This list will be your basis whether your brand name will attract business
traffic or not in the future!
Fifth Day – Disregard others but
still keep a list of it.
Shake
off all the names that you don’t want to include on your final list. Leave only
possible names that could fit perfectly to your brand. Just remember, don’t
throw those disregarded list yet! You may still use them tomorrow!
Sixth Day – Reassess everything!
Look
at both list again and start reassessing. Further cancel out names and look for
possible brand names from the “disregarded” list that you’ve made on the sixth
day. In this way, you could still have that second look that is usually “unbiased”, giving you a
better chance to come up with a greater name.
Seventh Day – Deliberation
After
getting the “filtered” list, it’s time to vote off! Together with maybe 3-4
other team mates, friends or family member, decide which name would perfectly
fit to your website.
So
there you have it! If you really want to boost website traffic in the
future, you might as well allot 7 days for naming your brand. Be smart enough
to understand that names will be the reflection of your brand. Choose a name
that perfectly fits your bill, and use it as your main flagship in promoting
your business in the future!
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Created on Dec 31st 1969 18:00. Viewed 0 times.